{"id":18246,"date":"2021-10-12T05:00:07","date_gmt":"2021-10-12T05:00:07","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18246"},"modified":"2021-10-14T21:32:28","modified_gmt":"2021-10-14T21:32:28","slug":"seo-reasons-launch-blog","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-launch-blog","title":{"rendered":"Why You Should Launch a Blog for SEO"},"content":{"rendered":"

\"\"From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your niche and a blog is also a convenient outlet for sharing product updates and company news. However, blogging has plenty of additional SEO benefits and it has essentially become a \u201cmust-do\u201d in order to improve your organic search engine presence and increase traffic. Here are 3 SEO specific reasons to launch a business blog:<\/p>\n

More Opportunities to Rank<\/h3>\n

The search engines rank individual web pages, not websites as a whole, which means that the more high-quality content pages on your website, the greater the likelihood is that at least one of those pages will appear for relevant search queries. While the homepage will likely get the lion\u2019s share of organic search traffic for priority keywords, don\u2019t forget about long tail keyword searches. If you\u2019re naturally incorporating these keywords into blog content, those pages can start to rank over time for these keywords. The search volume might not be huge, but it\u2019s highly qualified traffic that\u2019s coming to the website, and traffic that might not be there at all if it weren\u2019t for the blog post.<\/p>\n

Get Inbound Links<\/h3>\n

\"\"
\nFiguring out the search engine ranking algorithms can seem like a guessing game, but we do know one thing: inbound links pointing to your website are an important ranking factor. When another website owner\/admin thinks highly enough of your website to link over to it, it\u2019s telling the search engines that there\u2019s something valuable there. Informational blog posts, especially those that contain new data or research, are the most \u201clink-worthy\u201d content on any website. In addition to improving your search engine trust, inbound links from relevant websites can also deliver traffic from a relevant audience.<\/p>\n

Keeps Your Content Fresh<\/h3>\n

The search engines prefer websites that are \u201cfresh\u201d and updated on a regular basis. When a website sits idle for long periods of time without updates, the content can become outdated and irrelevant and the overall user experience suffers. Blogging is a great way to ensure that your website is \u201cfresh\u201d and doing so also means that you\u2019ll regularly be signing into your content management system, checking for any abnormalities or potential website errors that need to be addressed ASAP.<\/p>\n

These are all important SEO reasons to launch a blog, but keep in mind that simply launching it and operating a pretty blog isn\u2019t enough. The blog needs to remain active over time, which is really the hardest part. It takes time to brainstorm topic ideas, write, edit, and publish the piece, share it in social media, and then monitor comments. If you don\u2019t have the bandwidth to be doing this in-house, outsourcing blog writing is a smart option that ensures that the work will be done. Preferably, it should be outsourced to someone with SEO knowledge, too.<\/p>\n","protected":false},"excerpt":{"rendered":"From a marketing standpoint, there are lots of reasons to launch a business blog as a part of your website. Blogging is a way to demonstrate your expertise in your… More Info<\/a>","protected":false},"author":2,"featured_media":15609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nSEO Reasons to Launch a Blog<\/title>\n<meta name=\"description\" content=\"From a marketing standpoint there are lots of reasons to launch a blog but for SEO it\u2019s a \u201cmust-do.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-launch-blog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Reasons to Launch a Blog\" \/>\n<meta property=\"og:description\" content=\"From a marketing standpoint there are lots of reasons to launch a blog but for SEO it\u2019s a \u201cmust-do.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-launch-blog\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T05:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T21:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/blog-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1733\" \/>\n\t<meta property=\"og:image:height\" content=\"1733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Why You Should Launch a Blog for SEO\",\"datePublished\":\"2021-10-12T05:00:07+00:00\",\"dateModified\":\"2021-10-14T21:32:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog\"},\"wordCount\":504,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog\",\"name\":\"SEO Reasons to Launch a Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"datePublished\":\"2021-10-12T05:00:07+00:00\",\"dateModified\":\"2021-10-14T21:32:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"From a marketing standpoint there are lots of reasons to launch a blog but for SEO it\u2019s a \u201cmust-do.\u201d\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"width\":1733,\"height\":1733},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-launch-blog#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why You Should Launch a Blog for SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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