{"id":18260,"date":"2019-10-28T05:00:40","date_gmt":"2019-10-28T05:00:40","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18260"},"modified":"2025-06-30T17:47:26","modified_gmt":"2025-06-30T17:47:26","slug":"get-clicks-seo-content-following-steps","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/clicks-seo-content","title":{"rendered":"Get More Clicks to Your SEO Content by Following These Steps"},"content":{"rendered":"

\"\"To some, content marketing is considered a necessary evil. They know it\u2019s needed for SEO purposes since optimized content is what ranks organically in the search engines and helps drive search traffic over the long term. However, content marketing isn\u2019t easy. It takes significant time and resources to create and publish high-quality SEO content. If you are making the investment, don\u2019t you want to get the most out of it? Don\u2019t you want as many clicks and as much website traffic as you can get? Here are a few important steps to take to get more clicks to your SEO content:<\/p>\n

Add meta information<\/h3>\n

For SEO purposes, it\u2019s best practice to create unique title and meta description tags for every page of the website. This is the information that is shown with the link on the search engine results page and the information that is pulled by social networks when a link is shared. When the meta information is left blank, it leaves it up to the search spiders and social networks to pull whatever text content they want to pull. It\u2019s typically the first few sentences of the content. While this isn\u2019t horrible, it\u2019s not ideal either. It\u2019s up to you to create informative, engaging, and optimized titles and meta descriptions that will encourage people to actually click on the link.<\/p>\n

Incorporate images<\/h3>\n

\"\"
\nWhile the quality of the text content on the page is certainly the most important element for SEO purposes, since the search spiders crawl and index text, you can\u2019t forget about the user-experience and other ranking signals like time spent on the page. For most people, a long page of text content can be a turn-off just because it looks so boring, even if the actual content is anything but. It\u2019s advisable to break up the content with engaging headers and images including pictures, graphs\/charts, and infographics. Remember, the image quality should match the text quality. Invest in a membership or buy packages from a reputable stock image website. If you\u2019re creating original imagery, hire a professional graphic designer. Imagery is especially important in social media, which is a visual medium. People spend only seconds scrolling through their feeds and posts without images are more likely to be passed over.<\/p>\n

Share the content<\/h3>\n

If content is well-written and optimized, it should drive organic search traffic over time. But that can take months or even years and the numbers might never be substantial. If you want clicks to your content in the short-term, you need to promote it. Every piece of content should be shared in social media and with email newsletter subscribers. In addition, it\u2019s advisable to dedicate a portion of your content marketing budget to social media advertising. The organic reach of posts in social media is notoriously low and even a small budget allows you to target a specific audience and ensure that members of that audience are seeing your posts in their social media feeds.<\/p>\n

If you\u2019re going to be investing in writing great SEO content (which is really a must-do), you should also be taking these steps in order to generate as many clicks to this content as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"To some, content marketing is considered a necessary evil. They know it\u2019s needed for SEO purposes since optimized content is what ranks organically in the search engines and helps drive… More Info<\/a>","protected":false},"author":2,"featured_media":17372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nGet More Clicks to Your SEO Content by Following These Steps | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are a few important steps to take to get more clicks to your SEO content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/clicks-seo-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get More Clicks to Your SEO Content by Following These Steps | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are a few important steps to take to get more clicks to your SEO content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/clicks-seo-content\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T05:00:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2013\/07\/url-structure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Get More Clicks to Your SEO Content by Following These Steps\",\"datePublished\":\"2019-10-28T05:00:40+00:00\",\"dateModified\":\"2025-06-30T17:47:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content\"},\"wordCount\":553,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/url-structure.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content\",\"name\":\"Get More Clicks to Your SEO Content by Following These Steps | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/url-structure.jpg?strip=all\",\"datePublished\":\"2019-10-28T05:00:40+00:00\",\"dateModified\":\"2025-06-30T17:47:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are a few important steps to take to get more clicks to your SEO content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/url-structure.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/07\\\/url-structure.jpg?strip=all\",\"width\":2560,\"height\":1920,\"caption\":\"Arrow on url on web page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/clicks-seo-content#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get More Clicks to Your SEO Content by Following These Steps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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