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SEO success relies on many things. You need to have a well-optimized website, write great content on a regular basis, and earn inbound links from other reputable, industry-related websites. However, you can\u2019t forget about the technical component of SEO that matters just as much. Here are some technical SEO items that need to be checked at the onset of an SEO campaign and regularly after that and fixed ASAP if there is a problem:<\/p>\n
A website sitemap essentially tells the search engines that pages exist and should be crawled and indexed. While Google is likely to find the pages anyway, it\u2019s still best practice to have your developer create a website sitemap, preferably one that updates whenever new pages are added, and submit it to Google using Search Console. It can potentially get new pages noticed, indexed, and ranking more quickly. Google will then show the number of pages submitted and the number of pages indexed. If there is a large discrepancy between the two numbers the sitemap will likely have to be fixed and re-submitted.<\/p>\n
The majority of crawl errors aren\u2019t going to pose much of an SEO threat, but it\u2019s still important to keep your website as clean as possible from a user-perspective. Review crawl errors regularly and if a page is returning a 404 error, be sure to re-direct it to a relevant and active page. Or, a global re-direct can be put into place that automatically re-directs removed pages to the homepage or another selected page.<\/p>\n
Website security problems can wreak havoc on an SEO program. If Google notices that a website poses a threat to visitors, it will alert them, meaning that they likely won\u2019t visit the website. This can be a huge loss of not only traffic, but also revenue and your reputation can also take a hit. Google Search Console will alert you if Google notices a hack or suspicious malware, but at that point it can be too late. It\u2019s best to be proactive about security risks by investing in monitoring software that scans the website daily looking for any potential problem. That way, it can be fixed before Google notices it, and won\u2019t affect SEO or traffic.<\/p>\n
A number or things can slow a website down and you might not even be aware of a problem. Load time affects usability which affects rank. A few helpful tools to check are Pingdom and GT Metrix. If web pages are taking more than 5 seconds to load, it\u2019s worth investing in design changes that will bring that number down.<\/p>\n
These days, most search engines assume that all websites are going to be responsive and therefore viewable on all kinds of devices. Unfortunately, this isn’t always the case. It’s a standard best practice, but you still have to check your theme regularly to make sure it remains responsive. If it isn’t, it could harm your SEO.<\/p>\n