{"id":18274,"date":"2019-02-12T05:00:09","date_gmt":"2019-02-12T05:00:09","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18274"},"modified":"2025-06-30T17:57:28","modified_gmt":"2025-06-30T17:57:28","slug":"3-ways-reuse-seo-content","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/reuse-seo-content","title":{"rendered":"3 Ways to Reuse Your SEO Content"},"content":{"rendered":"

\"\"One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for targeted keywords and generate natural inbound links. Of course, it takes time to create SEO content that\u2019s worth linking to and that will rank organically over time. Time to brainstorm topic ideas, conduct research and find reputable sources if necessary, outline what to write, write the content, edit the content, publish it, and share it. Since the process is can be laborious, especially in a highly technical niche, it\u2019s important to reuse the content in order to get the most out of the initial investment of time and resources. Here are 3 ways to reuse your SEO content:<\/p>\n

Change the format<\/h3>\n

The bread and butter of SEO content marketing is a blog. A blog post is comprised primarily of text content that is easily understood by the search engines. However, there are plenty of other content formats that can generate inbound links, and also might be preferred by some target audience members such as infographics, email newsletters, videos, e-books, whitepapers, etc. After you\u2019ve published a blog post, you can take the topic idea and repurpose the work that\u2019s already been done into a new format. Just keep in mind that it needs to be housed on your website (not a third-party video or content sharing website), in order for it to have the most SEO impact (inbound links).<\/p>\n

Make updates<\/h3>\n

\"\"
\nIt\u2019s best practice in the SEO world to focus on evergreen content that will be relevant for years to come and remove any mention of dates so that it doesn\u2019t appear \u201cold.\u201d However, over time as industries change and consumer preferences shift it\u2019s a smart idea to go back and revisit content to make sure that there aren\u2019t any glaring errors that date the content or even make it irrelevant. A part of your overall SEO content strategy should be to go back and revisit existing content on a regular basis and spot check to make sure that the information is still relevant.<\/p>\n

Re-share it in social media<\/h3>\n

Social media doesn\u2019t directly influence SEO, but sharing in social is a key way to get the content noticed initially and drive traffic to the website. However, the first time it\u2019s shared it\u2019s not going to be seen by every single follower. It likely won\u2019t happen the second or third time, either. As long as the content is still relevant (which it should be, since you\u2019re going back to update it), it can be shared in social media. You just want to leave enough time in between shares and if you have the budget to do so, consider promoting the post to a different audience each time.<\/p>\n

Many new clients are skeptical about the time vs. return for a new page of website content. However, it\u2019s important to think about it long term. There are multiple ways to reuse the same content as a part of your SEO strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"One of the most important parts of an SEO campaign is ongoing content creation. Every new page of informative, high-quality web content is an additional opportunity to rank organically for… More Info<\/a>","protected":false},"author":2,"featured_media":15592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-18274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\n3 Ways to Reuse Your SEO Content | Brick Marketing<\/title>\n<meta name=\"description\" content=\"There are multiple ways to reuse the same SEO content as a part of your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/reuse-seo-content\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Reuse Your SEO Content | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"There are multiple ways to reuse the same SEO content as a part of your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/reuse-seo-content\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T05:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/content-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2064\" \/>\n\t<meta property=\"og:image:height\" content=\"1454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"3 Ways to Reuse Your SEO Content\",\"datePublished\":\"2019-02-12T05:00:09+00:00\",\"dateModified\":\"2025-06-30T17:57:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content\"},\"wordCount\":526,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-10.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content\",\"name\":\"3 Ways to Reuse Your SEO Content | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-10.jpg?strip=all\",\"datePublished\":\"2019-02-12T05:00:09+00:00\",\"dateModified\":\"2025-06-30T17:57:28+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"There are multiple ways to reuse the same SEO content as a part of your strategy.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-10.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-10.jpg?strip=all\",\"width\":2064,\"height\":1454,\"caption\":\"Content is King card with colorful background with defocused lights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/reuse-seo-content#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways to Reuse Your SEO Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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