{"id":18350,"date":"2020-12-28T05:00:16","date_gmt":"2020-12-28T05:00:16","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18350"},"modified":"2025-06-30T17:32:43","modified_gmt":"2025-06-30T17:32:43","slug":"prepare-seo-campaign","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo","title":{"rendered":"How to Prepare for an SEO Campaign"},"content":{"rendered":"

\"\"Are you new to SEO? Or maybe you\u2019ve been out of the game for awhile and are looking to re-start? If that\u2019s the case, you might be wondering what the first steps are and how you can prepare yourself for an SEO campaign. Here are 5 of the most important steps to take:<\/p>\n

Research SEO<\/h3>\n

It\u2019s in your best interest to familiarize yourself with the basics of SEO before jumping right into a campaign. There\u2019s a lot of bad information out there about what SEO is, what it isn\u2019t, and what it actually takes to increase organic search traffic over time. There are hundreds if not thousands of SEO blogs out there, so your best bet is to head straight to the source and learn from Google. Start with their Starter Guide<\/a>. This will set you up with the information you need to move forward with a campaign.<\/p>\n

Determine who will run it<\/h3>\n

If you take the time to really learn SEO, it certainly isn\u2019t rocket science and many of the basic elements you can handle yourself. However, if done properly, SEO is time consuming. If you can\u2019t do it yourself or don\u2019t have the help in house, outsourcing is a great option. Google also has a great video<\/a> that explains how to look for a respectable SEO firm or consultant.<\/p>\n

Update your website<\/h3>\n

OK, so you\u2019ve decided to invest in SEO- but what about the website that the SEO is going to be supporting? Does it need any help? SEO will drive traffic to your website but website visitors are only going to convert if they have a good experience once they get there. If you think that your website is outdated or isn\u2019t user friendly (not mobile friendly, doesn\u2019t have an easy to use navigation, etc.), now is the time to fix those things in order to get the most out of your SEO investment. In addition, be sure to add a blog to the website if it doesn\u2019t already exist, since blogging is a key component of SEO.<\/p>\n

Claim\/update social media profiles<\/h3>\n

\"\"
\nSocial media and SEO results aren\u2019t directly correlated, but social media and SEO together help to build and reinforce a brand online. If your social media profiles haven\u2019t been touched in years, take the time to update them and start posting to gain followers. Once your SEO program gets underway, you\u2019ll be sharing all of your SEO blog post content here.<\/p>\n

Set up Google tools<\/h3>\n

Set up Google Analytics and Google Search Console ASAP. These free tools from Google will help you monitor the success of your SEO campaign over time and let you know if Google sees any potential problems with your website or SEO approach. In Google Analytics, set up conversion tracking in order to track SEO generated website sales or leads. Organic traffic is great, but ultimately these visitors should be converting, too.<\/p>\n

By taking the time to properly prepare for an SEO campaign, you\u2019re setting yourself up for success. It lays the foundation for the entire campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"Are you new to SEO? Or maybe you\u2019ve been out of the game for awhile and are looking to re-start? If that\u2019s the case, you might be wondering what the… More Info<\/a>","protected":false},"author":2,"featured_media":17276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nHow to Prepare for an SEO Campaign | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 5 of the most important steps to take to prepare for an SEO campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare for an SEO Campaign | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 5 of the most important steps to take to prepare for an SEO campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-28T05:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4340\" \/>\n\t<meta property=\"og:image:height\" content=\"3472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"How to Prepare for an SEO Campaign\",\"datePublished\":\"2020-12-28T05:00:16+00:00\",\"dateModified\":\"2025-06-30T17:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo\"},\"wordCount\":529,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo\",\"name\":\"How to Prepare for an SEO Campaign | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"datePublished\":\"2020-12-28T05:00:16+00:00\",\"dateModified\":\"2025-06-30T17:32:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 5 of the most important steps to take to prepare for an SEO campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/search-engine-optimization.jpg?strip=all\",\"width\":4340,\"height\":3472},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/prepare-for-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Prepare for an SEO Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Prepare for an SEO Campaign | Brick Marketing","description":"Here are 5 of the most important steps to take to prepare for an SEO campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo","og_locale":"en_US","og_type":"article","og_title":"How to Prepare for an SEO Campaign | Brick Marketing","og_description":"Here are 5 of the most important steps to take to prepare for an SEO campaign.","og_url":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2020-12-28T05:00:16+00:00","article_modified_time":"2025-06-30T17:32:43+00:00","og_image":[{"width":4340,"height":3472,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"How to Prepare for an SEO Campaign","datePublished":"2020-12-28T05:00:16+00:00","dateModified":"2025-06-30T17:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo"},"wordCount":529,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo","url":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo","name":"How to Prepare for an SEO Campaign | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","datePublished":"2020-12-28T05:00:16+00:00","dateModified":"2025-06-30T17:32:43+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Here are 5 of the most important steps to take to prepare for an SEO campaign.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2016\/05\/search-engine-optimization.jpg?strip=all","width":4340,"height":3472},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/prepare-for-seo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"How to Prepare for an SEO Campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=18350"}],"version-history":[{"count":6,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18350\/revisions"}],"predecessor-version":[{"id":20949,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/18350\/revisions\/20949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/17276"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=18350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=18350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=18350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}