Blogging is an essential part of an SEO campaign. Every blog post is a new page on a website that creates an additional opportunity to rank prominently in search, driving organic search traffic, and to be linked to, helping to earn SEO trust.<\/p>\n
While there\u2019s an abundance of advice out there about how to approach blog writing from an SEO standpoint, we\u2019re finding that some of it isn\u2019t quite spot on. Here are some of the most common SEO blog writing myths:<\/p>\n
Keywords are still at the heart of an SEO campaign, but the search engines are much smarter than they used to be and do a great job of understanding the intent of a searcher. Not every blog post needs to target a specific keyword and include that keyword in the title, description, headings, and other website elements.<\/p>\n
However, if you\u2019re writing a blog post that\u2019s relevant to your industry, it\u2019s going to be naturally optimized with industry keywords anyway. And focusing on the writing and the reader instead of on keywords typically results in a better performing blog post since it flows naturally.<\/p>\n
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\nOf course quality is important. We\u2019re not saying it\u2019s not. Business blog posts are all held to a specific standard. They must provide value and be free of annoying spelling and grammar errors. However, blog posts aren\u2019t research papers. As long as the reader takes some great nugget of information away from the blog post, it served its purpose.<\/p>\n
Somewhere along the way this \u201cquality not quantity\u201d mantra popped up, yet quantity matters, too. You need to post on a consistent schedule, but not at the expense of quality.<\/p>\n
Piggybacking off of the last point, there\u2019s also a misconception that all blog posts need to be a certain length (and that longer = better). Research suggests that long form blog posts generate more organic traffic and social shares. But if you think about it, does every topic really require 800+ words? Not at all. And it\u2019s also important to keep in mind that to some people, a long blog post is a turn off.<\/p>\n
As soon as they click on it and see how long it is, they bounce right out of there. Sometimes it\u2019s perfectly acceptable to write 200 words on a topic, as long as there\u2019s something valuable within that 200 words. Trying to stretch a blog post just to reach some quota that was pulled out of thin air can really do a disservice to the blog post, since it will turn into a bunch of fluff.<\/p>\n