{"id":18401,"date":"2020-11-16T05:00:41","date_gmt":"2020-11-16T05:00:41","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18401"},"modified":"2025-06-30T17:33:58","modified_gmt":"2025-06-30T17:33:58","slug":"3-keys-to-building-a-solid-seo-campaign-foundation","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-campaign-foundation","title":{"rendered":"3 Keys to Building a Solid SEO Campaign Foundation"},"content":{"rendered":"

\"\"If you\u2019re just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term. There\u2019s no such thing as overnight success and anyone who tells you differently is lying. This is why it\u2019s so important to take the time up-front to build a solid SEO campaign foundation that supports all of your ongoing SEO work in the years to come. There\u2019s no reason to rush though it, since the difference of a few months in the SEO world is really nothing. Before executing any SEO work, it\u2019s in your best interest to do the following 3 things:<\/p>\n

Learn about SEO<\/h3>\n

SEO isn\u2019t this mystical thing that some website owners make it out to be. And it\u2019s certainly nothing to be feared. It\u2019s not even hard, it\u2019s just time consuming. No matter how you plan to execute your SEO campaign (in-house, outsourced to a firm, working with a consultant, or a combination of the 3), it\u2019s in your best interest to learn the ins and outs of the industry. This knowledge will help you create a viable strategy in-house or help you select the right SEO provider to work with. Google\u2019s SEO Starter Guide<\/a> is a great place to start for SEO newbies.<\/p>\n

Determine what your budget is<\/h3>\n

\"\"
\nThere\u2019s all this talk about SEO being free. Unfortunately, that\u2019s just not true. Sure, you\u2019re not paying Google directly to be listed in the organic search results (as you would be to be listed in the paid search results), but it takes time and skill to succeed at SEO, and neither of those things are free! Determine how much you are able to spend on SEO services and avoid anything cheap or that seems too good to be true. Cheap SEO services are just that \u2013 cheap! They aren\u2019t going to help your site and will probably hurt it. If you don\u2019t actively have the budget to hire someone in-house or outsource to an agency, your next best bet is to hire a consultant and set aside some time working on the basics on your own.<\/p>\n

Update your website<\/h3>\n

SEO works to support a website and make it appear in the organic search results for relevant keyword searches. But while clicks to your website are great, conversions are even better. You\u2019re essentially wasting money on SEO if people are landing on your website but not taking any action. Before launching an SEO campaign, now is the time to update and clean up your website. Improve the usability, make it mobile friendly, and set it up for conversions. Hire a web designer that understands SEO. You might not need a whole new website, but even a few tweaks to an existing website can be helpful.<\/p>\n

It\u2019s in your best interest to do these 3 things before doing any actual SEO work. SEO is an industry where proper planning pays off in the long run.<\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019re just getting started with SEO, one of the most important things to keep in mind is that SEO is all about the long-term. There\u2019s no such thing as… More Info<\/a>","protected":false},"author":2,"featured_media":14268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n3 Keys to Building a Solid SEO Campaign Foundation | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Before executing an SEO campaign, it\u2019s in your best interest to do the following 3 things.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-campaign-foundation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Keys to Building a Solid SEO Campaign Foundation | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Before executing an SEO campaign, it\u2019s in your best interest to do the following 3 things.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-campaign-foundation\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T05:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:33:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/02\/how-to-keep-your-seo-campaign-fresh.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"592\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"3 Keys to Building a Solid SEO Campaign Foundation\",\"datePublished\":\"2020-11-16T05:00:41+00:00\",\"dateModified\":\"2025-06-30T17:33:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation\"},\"wordCount\":513,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/how-to-keep-your-seo-campaign-fresh.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation\",\"name\":\"3 Keys to Building a Solid SEO Campaign Foundation | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/how-to-keep-your-seo-campaign-fresh.jpg?strip=all\",\"datePublished\":\"2020-11-16T05:00:41+00:00\",\"dateModified\":\"2025-06-30T17:33:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Before executing an SEO campaign, it\u2019s in your best interest to do the following 3 things.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/how-to-keep-your-seo-campaign-fresh.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/02\\\/how-to-keep-your-seo-campaign-fresh.jpg?strip=all\",\"width\":592,\"height\":592},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-campaign-foundation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Keys to Building a Solid SEO Campaign Foundation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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