{"id":18409,"date":"2020-04-20T05:00:33","date_gmt":"2020-04-20T05:00:33","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18409"},"modified":"2025-06-30T17:36:34","modified_gmt":"2025-06-30T17:36:34","slug":"3-seo-ranking-signals-to-improve-with-a-blog","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/seo-ranking-blog","title":{"rendered":"3 SEO Ranking Signals to Improve with a Blog"},"content":{"rendered":"

\"\"The Google search engine algorithm has hundreds, if not thousands, of ranking signals. Google notoriously keeps all of these signals and how they affect each other a secret but there are some things that we\u2019ve been able to figure out over the years (or Google has come right out and addressed). And one thing we know for sure is that having a blog sends some important ranking signals to the search engines and increases organic traffic to a website. Here are 3 of the top SEO ranking signals that you can improve with a blog:<\/p>\n

Keywords<\/h3>\n

When you write and publish a blog post, you should have SEO and keywords that you want to target in mind. This isn\u2019t to say that you should \u201ckeyword stuff\u201d or even hit a specific keyword density in the post. Once you decide on the keywords or keyword variations that you want to target, you\u2019ll pretty much naturally optimize the post as you write. Even though search has become more sophisticated and it\u2019s not about exact keyword matches anymore, keywords still matter. After all, the search engine spiders are text readers. Every blog post that you publish is an additional opportunity to rank for targeted keywords, specifically long-tail or conversational types of keywords that you might not be targeting on main product or service pages.<\/p>\n

Inbound links<\/h3>\n

\"\"
\nThe majority of blog posts you write should be informational in nature. They should be interesting to target audience members or help them solve a problem or question they might have. Essentially, a blog post should be a resource. And resources are what get naturally linked to across the web. Every natural inbound link that points to your blog (and website) is telling the search engines a story and establishing that your website is a trusted source of information.<\/p>\n

Website visit length<\/h3>\n

Another thing that Google is paying attention to is how long a visitor stays on a website after they land on it from the search engine results page. If they leave quickly, maybe it wasn\u2019t the best fit and the information isn\u2019t a good match. But the longer they stay on the website, it\u2019s telling Google that the website is fulfilling their need. Blogging adds more content to the website, which means that there is more to look at, which means that people will potentially stay on the website for a longer period of time.<\/p>\n

There\u2019s plenty of evidence that supports the fact that having a blog on your website increases organic search engine traffic to the website. Of course, the key is keeping the blog active over time and writing quality content. If you don\u2019t have the resources to do so in house, outsourcing is always an option.<\/p>\n","protected":false},"excerpt":{"rendered":"The Google search engine algorithm has hundreds, if not thousands, of ranking signals. Google notoriously keeps all of these signals and how they affect each other a secret but there… More Info<\/a>","protected":false},"author":2,"featured_media":13986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\n3 SEO Ranking Signals to Improve with a Blog | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Here are 3 of the top SEO ranking signals that you can improve with a blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/seo-ranking-blog\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 SEO Ranking Signals to Improve with a Blog | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Here are 3 of the top SEO ranking signals that you can improve with a blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/seo-ranking-blog\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T05:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:36:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/01\/Use-a-Ranking-Report-to-Improve-a-Content-Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"731\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"3 SEO Ranking Signals to Improve with a Blog\",\"datePublished\":\"2020-04-20T05:00:33+00:00\",\"dateModified\":\"2025-06-30T17:36:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog\"},\"wordCount\":470,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Use-a-Ranking-Report-to-Improve-a-Content-Strategy.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog\",\"name\":\"3 SEO Ranking Signals to Improve with a Blog | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Use-a-Ranking-Report-to-Improve-a-Content-Strategy.jpg?strip=all\",\"datePublished\":\"2020-04-20T05:00:33+00:00\",\"dateModified\":\"2025-06-30T17:36:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Here are 3 of the top SEO ranking signals that you can improve with a blog.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Use-a-Ranking-Report-to-Improve-a-Content-Strategy.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/01\\\/Use-a-Ranking-Report-to-Improve-a-Content-Strategy.jpg?strip=all\",\"width\":731,\"height\":479},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/seo-ranking-blog#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 SEO Ranking Signals to Improve with a Blog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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