{"id":18414,"date":"2019-07-03T05:00:53","date_gmt":"2019-07-03T05:00:53","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=18414"},"modified":"2025-06-30T17:49:27","modified_gmt":"2025-06-30T17:49:27","slug":"3-ways-to-make-your-website-conversion-friendly","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/website-conversion-friendly","title":{"rendered":"Ways to Make Your Website Conversion-Friendly"},"content":{"rendered":"

\"\"SEO works to increase organic search engine traffic from target audience members over time. It\u2019s a necessary part of a marketing campaign today, since pretty much everything is web-based. But we understand that website traffic isn\u2019t the ultimate goal. What you really want is for website visitors to take some kind of action that eventually translates to a sale. For an e-commerce website, it\u2019s making a purchase. For a B2B lead-driven website, it\u2019s filling out a contact form to request more information. So, what if you know you\u2019re executing a good SEO campaign, but the conversion element just isn\u2019t there? Here are 3 ways to make your website conversion-friendly:<\/p>\n

Incorporate multiple lead forms<\/h3>\n

We see so many websites that are designed to generate leads that don\u2019t have nearly enough lead forms. Some don\u2019t even have a lead form at all and expect that visitors will pick up the phone and call or send an email. Not the case! Having a simple lead form is a way to capture more leads. The standard go-to practice seems to be to hide the lead form away on the Contact Us page. Sure, it\u2019s easy enough to navigate to, but why make your website visitors take that extra step? The lead form should be right there in front of them no matter what page of the website they\u2019re on. A good place for the form is in the footer, since it\u2019s the same across the website. And while we\u2019re on the topic, keep the lead form as simple as possible and only ask for a few pieces of information: name, email, phone number, etc. Asking for too much information up-front is a huge turnoff to prospects.<\/p>\n

Tell visitors what to do next<\/h3>\n

\"\"
\nYou don\u2019t have to be pushy about it but there\u2019s no harm in adding call to actions to the website that help guide the visitor to conversion. Clearly outline what next steps you want them to take, whether it\u2019s to make a purchase, fill out a contact form, download a whitepaper, or sign up for an email newsletter.<\/p>\n

Invest in a website redesign<\/h3>\n

Sometimes smaller tweaks like adding lead forms to every page and some eye-catching call to actions is enough to start generating sales and leads from the website. But, sometimes it\u2019s not. In some cases, a larger investment of time and money is required for a complete website redesign. If a website looks dated or isn\u2019t user-friendly (slow to load, not mobile-friendly, hard to navigate, etc.) it makes it less likely that a website visitor will take action. Take a good hard look at your website and ask others to do the same. If a website redesign is in order, work with conversion experts to design a new website that truly is built to convert.<\/p>\n

If you\u2019re investing in SEO, you want to make the most of it by ensuring that the website visitors you generate will take some kind of action when they land on the website. Sometimes it\u2019s just a few tweaks that are needed and other times it\u2019s a greater venture, but if you are getting traffic and not conversions, it\u2019s necessary.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO works to increase organic search engine traffic from target audience members over time. It\u2019s a necessary part of a marketing campaign today, since pretty much everything is web-based. But… More Info<\/a>","protected":false},"author":2,"featured_media":15640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-18414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nWays to Make Your Website Conversion-Friendly | Brick Marketing<\/title>\n<meta name=\"description\" content=\"If you\u2019re generating website traffic but not conversions, you will need to make some changes to make the website conversion-friendly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/website-conversion-friendly\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ways to Make Your Website Conversion-Friendly | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re generating website traffic but not conversions, you will need to make some changes to make the website conversion-friendly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/website-conversion-friendly\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T05:00:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T17:49:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/mobile-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2125\" \/>\n\t<meta property=\"og:image:height\" content=\"1416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Ways to Make Your Website Conversion-Friendly\",\"datePublished\":\"2019-07-03T05:00:53+00:00\",\"dateModified\":\"2025-06-30T17:49:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly\"},\"wordCount\":552,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-10.jpg?strip=all\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly\",\"name\":\"Ways to Make Your Website Conversion-Friendly | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-10.jpg?strip=all\",\"datePublished\":\"2019-07-03T05:00:53+00:00\",\"dateModified\":\"2025-06-30T17:49:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"If you\u2019re generating website traffic but not conversions, you will need to make some changes to make the website conversion-friendly.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-10.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/mobile-10.jpg?strip=all\",\"width\":2125,\"height\":1416,\"caption\":\"Female hands using mobile banking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/website-conversion-friendly#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ways to Make Your Website Conversion-Friendly\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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