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Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you\u2019ve invested time and money into your blog but aren\u2019t seeing any kind of return, it\u2019s likely that you are doing it wrong. Too often, people believe that find blog\u00a0post ideas for your B2B business is difficult, but nothing could be further from the truth!<\/p>\n
Your B2B business blog is only as valuable as you make it, which means that there are plenty of content opportunities out there. You just need to know how to avoid the most common pitfalls.<\/p>\n
\u00a0Before ditching your blog,\u00a0make sure you aren’t guilty of the following:<\/strong><\/em><\/p>\n Blog posts aren\u2019t supposed to be pitchy or use any kind of sales speak. They are supposed to be informative and provide the visitor with inside knowledge. If your blog posts are filled with promotional language and include a bunch of links to interior product or service pages on the site it will turn your visitors off.<\/p>\n Post different kinds of content on the blog to attract a wider audience. If all of your posts are similar in nature it will get boring after a while. Get creative, especially when it comes to developing clever and engaging titles that will attract readers\u2019 attention. Think outside the box and make analogies to current topics and trends.<\/p>\n One of the keys to successful blogging is to actually blog! It\u2019s absolutely crazy how many businesses let their blog sit inactive for weeks, months, and years at a time! Not only is this unprofessional but it also results in lots of missed opportunities. Business blogging isn\u2019t something that can be done when you have some free time. That\u2019s what a personal blog is for. It\u2019s necessary to dedicate a specific amount of time to blogging on a regular basis, preferably daily or weekly.<\/p>\n If you operate a business blog it\u2019s likely that you know a little bit about SEO. When writing blog posts it\u2019s important to consider SEO and incorporate keywords. Blogs are a great place to go after long tail keywords that you couldn\u2019t target on the other web pages. Optimizing blog posts properly improves the chances that they will be found organically in the search engines and continue to deliver traffic over time.<\/p>\n It takes awhile for a blog post to achieve organic traffic. In order to get it noticed it\u2019s important to promote it. Include a link on your website homepage, submit the site to blog directories, utilize social media, and contribute guest posts to other blogs to increase awareness and generate traffic to your own blog.<\/p>\n Are you guilty of thinking you can’t find topics for your blog posts? Here are some techniques that can help you find ideas:<\/strong><\/em><\/p>\n Every question your customers and prospects ask you can easily be turned into a blog post. In fact, it is safe to assume that if one person asked, many people were wondering the same thing; they just never took the time to get in touch. This tactic is helpful at every part of the sales cycle because questions can range from gathering information about your company to asking support- related questions. In fact, this is an especially important tactic early on in the sales cycle because often, your prospects don\u2019t know what to task yet.<\/p>\nWriting Promotional Posts<\/h3>\n
Being Predictable and Boring<\/h3>\n
Letting the Blog Go Inactive<\/h3>\n
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<\/p>\nNot Optimizing<\/h3>\n
Not Promoting<\/h3>\n
Turn Questions into Blog Posts<\/h3>\n
Ask Your Sales Reps<\/h3>\n
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Even though the blog writing should be left to the expertise of your marketing department, your sales reps will have valuable insight into the types of information that their prospects are looking for. Ask them to periodically submit to you a list of frequently asked questions so that your marketing team can craft a series of posts that your\u00a0prospects will find helpful and informative.<\/p>\n