![\"\"](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2020\/03\/google-penguin-panda-250x178.jpg?strip=all\")
These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn’t the case, and algorithm updates were majorly disruptive, often causing penalties and a dramatic decrease in organic traffic. These issues still happen today, but not nearly to the same extent. Websites that adhere to Google’s guidelines stand the best chance of not really being impacted by the algorithm changes, and when there are changes, they aren’t always as dramatic.<\/p>\n
The Panda and Penguin Updates, however, were fairly major and had a big impact on websites all over the world. Although it has been quite some time since they happened, these updates formed the basis of how the algorithms are today, as well as people’s search habits and also what are considered to be “best practices” in web development and digital marketing.<\/p>\n
Here’s a look at the history of the Panda and Penguin algorithm updates:<\/strong><\/p>\n The goal of penguin was to catch sites that were engaged in “spammy” activities. Generally speaking, these websites provided a low value to its readers, and those who stumbled on these pages were disappointed by the low quality of the writing and information. A lot of these sites also engaged in misdirection by using tactics such as stacking their site pages with keywords \u00a0that had nothing to do with the actual content in order to increase rankings and traffic. The update was designed to catch sites in the act and penalize them for engaging in bad techniques, such as keyword stuffing and building a low quality link portfolio.<\/p>\n In April of 2012, Google cracked down on this behavior by pushing out the Penguin Update. This was the first of many, with the last one taking place in 2016:<\/strong><\/p>\n The sole purpose of the Panda Update has been to better control the quality of search results. The general goal is to prevent thin, poorly written sites from achieving top rankings. This update also sought to reward those sites that had excellent, well written content by giving them the best rankings.<\/p>\n The first one took place in February of 2011 and the last one in July of 2015. Here’s a list of when all the updates took place:<\/strong><\/p>\n These updates were a vital part of our Internet search history. Today, core updates still do periodically occur, and the main thing is to make sure that your websites always diligence follow the guidelines<\/a> laid out by Google. This will help prevent your websites from getting seriously impacted when an update does happen.<\/p>\n","protected":false},"excerpt":{"rendered":"These days, when Google makes an algorithm update, it is part of the core updates. There was a time when this wasn’t the case, and algorithm updates were majorly disruptive,… More Info<\/a>","protected":false},"author":2,"featured_media":20666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731,9],"tags":[],"class_list":["post-20664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\nAbout the Google Penguin Algorithm Update<\/h2>\n
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About the Google Panda Algorithm Update<\/h2>\n
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