Conversion.<\/strong>\u00a0Your prospect makes a buying decision.<\/li>\n<\/ul>\nDefine the Buyer’s Persona<\/h3>\n
The Buyer’s Persona is a profile you create that maps out what your best prospect looks like. It\u2019s a strategy for getting in touch with the needs and wants of your customers so you can most effectively position your product or solution as their solution. Consider age, gender, occupation, income, location, marital status and education when building your buyer persona. Keep in mind that your business may have more than one persona.<\/p>\n
Discovering Buyer\u2019s Journey Keywords<\/h3>\n
Many people do keyword research with only search volume in mind. This isn\u2019t effective when conducting research that leads to creating converting content.\u00a0Your goal is to uncover topics your buyer persona is most interested in learning about. Search volume should be considered. However, you should pay attention mostly to what stage of the buyer journey your searcher is in.\u00a0Look for keywords that indicate whether your buyer is looking for general information or is actually about to make a buying decision.<\/p>\n
You can tell that your prospect is searching for general information about how to solve their problem. Your job is to create content that teaches and informs at this stage. The goal is for you to understand each phase so that when you are searching through lists of keywords, you can find the ones that match each stage. Each stage should be represented in your keyword list.<\/p>\n
Creating Content for Each Phase of the Journey<\/h3>\n
It isn’t really the keywords that will attract customers to your site. Once you find the keywords, that is only part of the battle. You have an opportunity to show up in the search results for each stage that prospects go through. Create “how-to\u201d content to attract top-of-the-funnel prospects and educate them. Focus on posts about brand names and attract prospects already comparing you against your competition. Write review posts that show them exactly how to make a purchase with you.<\/p>\n
Buyer’s journey keyword research isn’t only about search volume. If you create a content strategy that strategically takes into account where your prospects are in their research journey, then you will attract your best customers.<\/p>\n","protected":false},"excerpt":{"rendered":"It stands to reason that you want to target the right keywords when formulating your SEO plan. Getting to know what your ideal customer looks like will go a long… More Info<\/a>","protected":false},"author":2,"featured_media":21063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731,9],"tags":[],"class_list":["post-21061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\nThe Buyer's Journey Should Impact B2B Keyword Research | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Getting to know the buyer's journey will help you find the best B2B keywords for your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/b2b-keyword-research\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Buyer's Journey Should Impact B2B Keyword Research | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Getting to know the buyer's journey will help you find the best B2B keywords for your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/b2b-keyword-research\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - 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It stands to reason that you want to target the right keywords when formulating your SEO plan. Getting to know what your ideal customer looks like will go a long way to help you find the best keywords. In order to really find the best keywords, you should take some time to also understand the buyer’s journey. Here’s more information:<\/p>\n