{"id":22011,"date":"2021-04-22T05:00:45","date_gmt":"2021-04-22T05:00:45","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=22011"},"modified":"2021-04-22T16:08:47","modified_gmt":"2021-04-22T16:08:47","slug":"value-of-press-releases-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/press-releases-digital-marketing","title":{"rendered":"Value of Press Releases for Digital Marketing"},"content":{"rendered":"

\"\"Websters’s Dictionary\u00a0<\/em>defines a press release as “an official statement<\/b> that gives information to newspapers, magazines, television news\u00a0<\/b>programs, and radio stations.” This is the purpose of a press release in its simplest form. When you have a newsworthy item, you write a press release to let the media know.<\/p>\n

For businesses, press releases can be a tool that can be used to spread the word. Over the years, the value of press releases has changed slightly, but they are still a valuable tool. Here is more information about this:<\/p>\n

Press Releases and SEO<\/h3>\n

Press releases are not an SEO tool, but they used to be. When digital marketing, particularly SEO, was first becoming a marketing practice, people were using press releases for more than just giving media information that they could potentially report on. Press releases offered a way to generate high quality backlinks to your website. The end result of this is that people were overusing them and sending out press releases on a constant basis. By doing this, they began to lose their real impact, the action was considered to be spammy, and the practice lost its clout.<\/p>\n

Google began to caution press release writers about sending out releases for SEO, and it even made its way into he Link Schemes<\/a> section of Google’s Webmasters guidelines. However, besides this, note that there are several practices mentioned in the Link Schemes section that could also pertain to press releases if they are not done correctly.\u00a0\u00a0They state:<\/p>\n