{"id":22702,"date":"2025-05-02T17:31:48","date_gmt":"2025-05-02T17:31:48","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=22702"},"modified":"2025-05-02T17:37:18","modified_gmt":"2025-05-02T17:37:18","slug":"learn-to-go-with-the-flow-with-social-media","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/learn-flow-social-media","title":{"rendered":"Learn to Go With the Flow with Social Media"},"content":{"rendered":"<p><img decoding=\"async\" width=\"250\" height=\"171\" class=\"alignright size-medium wp-image-15467\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network-250x171.jpg?strip=all\" alt=\"\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network-250x171.jpg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network-700x478.jpg?strip=all 700w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network-120x82.jpg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network.jpg?strip=all 716w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network.jpg?strip=all&amp;w=429 429w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2012\/01\/social-network.jpg?strip=all&amp;w=572 572w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it. The truth is, you do have to spend the time on it, and you need to make sure that you have a great strategy in place that reflects your brand and your goals, as well as pleasing your target audience.<\/p>\n<p>However, there is a balance that needs to be attained here.\u00a0That being said, it is also important to learn to go with the flow when dealing with social media. Things change all the time. What worked for your last year might not work for you this year, for example. Here are some thoughts:<\/p>\n<h3>Your Strategy Should Evolve<\/h3>\n<p>Have you been adhering to the same social media strategy for the past few years? Well, what if your goals are different now? If this is the case, you should examine our social media strategy and potentially overhaul it. Social media can help you achieve your goals, but you need to keep your goals current in order for this to be effective.<\/p>\n<p>There are other reasons where you might want to tweak your social media. Here&#8217;s a look at some of them:<\/p>\n<ul>\n<li>Overhauling your brand<\/li>\n<li>Your audience changed<\/li>\n<li>Desire to add different types of posts<\/li>\n<li>The old strategy wasn&#8217;t effective<\/li>\n<\/ul>\n<p>Also, keep in mind that your audience wants to see you do different things. The same tactic won&#8217;t work for the long term. People develop &#8220;social media blindness&#8221; where they get so used to seeing your posts, they don&#8217;t even read them anymore.<\/p>\n<h3>Not the Only Important Piece of Digital Marketing<\/h3>\n<p>As mentioned above, it is important to achieve a balance approach when it comes to social media. Sure, spending the time on social media is important, but it shouldn&#8217;t take\u00a0<em>all<\/em> of your time. There are other items that need to be tended to, and this might be difficult to hear, but other pieces of digital marketing will likely be bit more important.<\/p>\n<p>For example, if you spend time on social media at the expense of your content marketing, you are missing out on a vitally helpful piece of your digital marketing. It doesn&#8217;t matter what your brand is, content should always be your number one priority. If it is getting glossed over, it might be a good idea to change your strategy.<\/p>\n<p>Besides, it is a great thing for a brand to be able to share unique content in social media, and this type of content tends to perform better than re-shared articles from other brands.<\/p>\n<h3>Do a Social Media Audit Periodically<\/h3>\n<p>One that to think about is that you should absolutely do a social media audit now and then to check on how well your current strategy is working. In fact, you should do an audit before initially creating the strategy in the first place. You shouldn&#8217;t make changes without first consulting some data, and this also includes create the first iteration of the strategy.<\/p>\n<p>How often should you do the audit? Well, you should wait at least a year of working through your first social media strategy, and not make any changes until the audit is complete.<\/p>\n<p>It&#8217;s true that when it comes to social media, you need to have a great plan in place that is executed well. However, it also pays to stay flexible and admit when you might need to change the strategy a little bit. Your social media should help your business achieve its goals. It should also be done with the bigger picture in mind, and not at the expense of other digital marketing pursuits, such as content marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to social media, it is easy to spend a lot of time on it, really mapping out what you will say and how you will say it&#8230;. <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/learn-flow-social-media\">More Info<\/a>","protected":false},"author":2,"featured_media":15467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-22702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn to Go With the Flow with Social Media | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Why you need to stay flexible and go with the flow in social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/learn-flow-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn to Go With the Flow with Social Media | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Why you need to stay flexible and go with the flow in social media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/learn-flow-social-media\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T17:31:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T17:37:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2012\/01\/social-network.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"716\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Learn to Go With the Flow with Social Media\",\"datePublished\":\"2025-05-02T17:31:48+00:00\",\"dateModified\":\"2025-05-02T17:37:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media\"},\"wordCount\":633,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/social-network.jpg?strip=all\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media\",\"name\":\"Learn to Go With the Flow with Social Media | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/social-network.jpg?strip=all\",\"datePublished\":\"2025-05-02T17:31:48+00:00\",\"dateModified\":\"2025-05-02T17:37:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Why you need to stay flexible and go with the flow in social media.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/social-network.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2012\\\/01\\\/social-network.jpg?strip=all\",\"width\":716,\"height\":489,\"caption\":\"social icons\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/learn-flow-social-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Learn to Go With the Flow with Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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