{"id":22991,"date":"2022-05-17T05:00:02","date_gmt":"2022-05-17T05:00:02","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=22991"},"modified":"2025-06-06T22:32:33","modified_gmt":"2025-06-06T22:32:33","slug":"build-a-solid-digital-marketing-foundation","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/build-digital-marketing-foundation","title":{"rendered":"Build a Solid Digital Marketing Foundation"},"content":{"rendered":"

\"\"When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work well. You could be getting excited about some videos that will make your content marketing stand out. You may even launch a podcast! Well, these ideas are probably great, but it is still wise to be careful. Some ideas are considered extras, and before you do them, you should make sure that you have build a solid marketing foundation. Here are some things you should make sure are solid before you start doing anything else:<\/p>\n

Consider the Strategic Big Picture<\/h3>\n

Before you can work on your digital marketing, you need to take a step back and create a great strategy. Before you do anything, even create or redesign the business’s website, you should take a step back to create a great digital marketing strategy. This will involve a comprehensive approach that requires solidifying your brand, understanding your customers inside and out, and analyzing some data.<\/p>\n

Without knowledge of the strategic big picture, you won’t know which strategic elements you need to consider. You need your efforts to be thoughtful and all have a point. Most good digital marketing strategies will start with the foundational elements, and it will also offer growth plans, such as which marketing channels to add as time goes on, after the foundation is created.<\/p>\n

Build a Great Website<\/h3>\n

Does your business website achieve its desired goal? Do you have great calls to action, great design, intuitive design, excellent content, and more? A lot about your digital marketing hinges on your website. If the conversion elements aren’t properly in place, for example, your digital ads won’t perform as well as they could. Really take the time to think about what your goals are, and make sure that the website properly connects your goals with your audience.<\/p>\n

In other words, your website is the online face of your business, and it is essential that it looks professional and polished. Make sure to choose a good web host and use quality design templates, or hire a professional designer to create a website that represents your business well.<\/p>\n

Focus on Content Marketing<\/h3>\n

Once you have your website build, you should really consider your content marketing strategy. It’s true that content marketing is one of the most effective digital marketing strategies, out there, and it is one of the main components of your foundation. It involves creating and publishing valuable content that attracts and engages your target audience.<\/p>\n

The thing is, it takes a while to really nurture your content marketing, and you are better off spending a lot of time in the beginning states of executing your digital marketing plan. You should make sure this is in place before you start pursuing other, more complex digital marketing activities.<\/p>\n

Spend Time on Social Media<\/h3>\n

The other foundational element of digital marketing is your social media. Social media is a great way to connect with potential and current customers. It is also a great platform for promoting your business. Make sure to create profiles on the major social media sites and actively post content that is interesting and useful to your target audience.<\/p>\n

Every foundational element works together, and social media is no exception to this rule. You need to put a great posting strategy in place before you can build on that. For example, it really doesn’t make sense to boost or advertise on any of the social media platforms until you’ve built up your presence.<\/p>\n

It’s true that there are many elements of digital marketing to consider. However, when you develop your strategy, you need to make sure that you pay attention to your foundational elements and do those first. Only after those are developed does it make sense to add other elements.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to digital marketing, it can be tempting to want to do everything at once. You might have visions of a social media boosting campaign that will work… More Info<\/a>","protected":false},"author":2,"featured_media":22994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731],"tags":[],"class_list":["post-22991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\nBuild a Solid Digital Marketing Foundation | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Develop your digital marketing foundation before taking on other activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/build-digital-marketing-foundation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build a Solid Digital Marketing Foundation | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Develop your digital marketing foundation before taking on other activities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/build-digital-marketing-foundation\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-17T05:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T22:32:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2022\/03\/digital-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Build a Solid Digital Marketing Foundation\",\"datePublished\":\"2022-05-17T05:00:02+00:00\",\"dateModified\":\"2025-06-06T22:32:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation\"},\"wordCount\":657,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/digital-marketing-scaled.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation\",\"name\":\"Build a Solid Digital Marketing Foundation | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/digital-marketing-scaled.jpg?strip=all\",\"datePublished\":\"2022-05-17T05:00:02+00:00\",\"dateModified\":\"2025-06-06T22:32:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Develop your digital marketing foundation before taking on other activities.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/digital-marketing-scaled.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/digital-marketing-scaled.jpg?strip=all\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/build-digital-marketing-foundation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Build a Solid Digital Marketing Foundation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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