{"id":23657,"date":"2022-09-28T05:00:50","date_gmt":"2022-09-28T05:00:50","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/difference-paid-earned-media"},"modified":"2025-06-28T20:51:40","modified_gmt":"2025-06-28T20:51:40","slug":"what-is-the-difference-between-paid-and-earned-media","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/difference-paid-earned-media","title":{"rendered":"What is the Difference Between Paid and Earned Media?"},"content":{"rendered":"

\"\"When it comes to digital marketing, there are several different types of media that you should target. Paid and earned media are two of these types. A good strategy incorporates all the different types, it\u2019s just that the proportions will change depending on your business. Some businesses favor one type over the other, and that is generally okay. However, sometimes businesses will focus exclusively on one and then ignore the rest.<\/p>\n

So, what is the difference between paid and earned media, and how do you know when you should use them? Learn all about the difference and when you should use them.<\/p>\n

What is Paid Media?<\/strong><\/h3>\n

Paid media is marketing where the brand pays the media to publish its content. This is done in exchange for brand exposure through advertisements, sponsorships, and branded content. Paid media is an excellent option for brands with a large marketing budget and looking to reach a specific audience.<\/p>\n

Paid media is an excellent option for brands with a large marketing budget, a specific audience they want to reach, and a general idea of which channels they want to use. Here are some reasons brands choose to invest in paid media:<\/p>\n