{"id":29036,"date":"2023-10-06T18:23:32","date_gmt":"2023-10-06T18:23:32","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=29036"},"modified":"2025-05-16T18:43:23","modified_gmt":"2025-05-16T18:43:23","slug":"sales-and-marketing-be-together","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/sales-marketing-together","title":{"rendered":"Sales and Marketing Together?"},"content":{"rendered":"

\"\"Companies often like sales and marketing together in joint roles, especially in the upper leadership. We often see titles like “Director of Sales and Marketing” or “VP of Sales and Marketing”. However, it has been our experience that most of these roles are muddled. In trying to combine them, this causes one or the other (either sales or marketing) to be neglected.<\/p>\n

In our thinking, the two rules should never be combined. While marketing and sales do have some overlap and have potential to enhance each other, combing them is an error. It’s the classic “jack of all trades, master of none” type of mindset. \u00a0Treat sales as sales and marking as marketing. Marketing doesn’t quite understand sales, and sales doesn’t quite understand marketing.<\/p>\n

Keep Them Separate for Better Results<\/h3>\n

When marketing and sales are forced into a partnership, it is often the case that the director and\/or VP has a natural inclination to one or the other. Many of those in leadership positions may not even realize they have a bias for or against one or the other. It’s human nature to have a natural tendency towards either sales or marketing, but not to both.<\/p>\n

While the two are related in that they both help a company drive new business, they shouldn’t be treated as the same. Generally, marketing is responsible for branding, getting the word out about the business, and in the process, this also generates leads. Sales take a more active role by nurturing leads that come to the company via marketing efforts, through networking, trade shows, prospecting, and other tactics. The two are related, but different, and they need to be celebrating for their differences for the greater good of the company.<\/p>\n

Learn How to Enhance Each Other<\/h3>\n

That being said, marketing and sales do have the ability to enhance each other, but only if both departments are well established. They both need to have clear purposes and objectives. Once they can stand on their own and are productive within their specific roles, they can find ways to collaborate with each other. Here’s how they can enhance each other:<\/p>\n