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It is pretty well known that Fractional CMOs really shine from a strategic perspective. They are charged with developing and overseeing the marketing strategy for a given business. They know what they are doing because of their years and years of experience, and they put their experience to good use for the good of their clients.<\/p>\n
Yes, most Fractional CMOs have a lot of strategic experience they can draw from, but we have noticed a trend. Those that have both strategic experience and know how to actually implement the strategy once it’s developed can do an even better job for you. Here’s why knowing how to implement really matters:<\/p>\n
Those who understand how to implement the work know how to set realistic expectations when it comes to how long it will take to implement the work and how long it will take to see results. Those who don’t know how to implement may not know how to be realistic. This is problematic, especially for large products, like website redesign. A lot can go wrong with major projects, but those adept at implementation know how to plan for setbacks when setting timelines.<\/p>\n
Setting timelines isn’t always easy, but those who know what it takes to get the work done right tare able to convey that to the team. Their confidence breeds trust, and it is that trust that allows them to effectively get the job done while managing expectations well along the way.<\/p>\n
When it comes to creating a good marketing strategy, it is true that it takes a lot of work. Yet, what many don’t realize that it isn’t the strategy itself that makes or break the success – it’s the implementation. If the strategy is on point but the execution is poor, this still won’t help you get the results you desire as a company.<\/p>\n
If the strategy is excellent and the implementation is excellent – well that’s a different story. This is where the magic happens. An experienced Fractional CMO that knows how to implement knows how to find the write talent to complete the work in the most effective way possible.<\/p>\n
Some marketing initiatives aren’t siloed exclusively into the marketing department. For example, a company rebrand needs to involve multiple departments, and even the President and\/or CEO of the company will need to approve the project. Fractional CMOs that know how to actually do the work have a much easier job getting people’s buy-in when the marketing project involves multiple departments.<\/p>\n
Since they know what is needed to actually finish the job well, they can communicate these expectations and stand by them as the work is being completed. This is where the magic really happens because this is one of the frustrations marketing departments express.<\/p>\n