{"id":31001,"date":"2021-10-18T20:48:41","date_gmt":"2021-10-18T20:48:41","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=31001"},"modified":"2025-10-25T12:55:31","modified_gmt":"2025-10-25T12:55:31","slug":"content-marketing-help-from-fractional-cmo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-fractional-cmo","title":{"rendered":"Content Marketing Help from a Fractional CMO"},"content":{"rendered":"

\"\"Let’s face it – there’s a lot that goes into creating a content marketing strategy for B2B, and frankly, very few companies get it right. Content marketing isn’t a simple matter of making sure your content relates to your business. It’s a complicated endeavor that someone needs to develop, create, and then oversee. This is where a Fractional CMO comes in. In order to get the most from your content marketing, you really need to do it right. A fractional CMO can help with this.<\/p>\n

Know the Business Goals<\/h3>\n

One of the things that a Fractional CMO is particularly good at is bridging the gap between the overall company goals and the marketing department. Technically, marketing and the business goals need to be aligned. After all, the goals are the big picture that marketing needs to help the company work towards.<\/p>\n

In other words, the goals are the key to everything. The Fractional CMO needs to align the marketing strategy with the business itself. This is essentially the first step, because that’s the beacon everyone in the company should use to focus their efforts, marketing included.<\/p>\n

Analyzing Data is the First Step<\/h3>\n

Most companies jump in to creating the strategy without doing a comprehensive data analysis. Analyze every piece of data you can get your hands on, such as website traffic, traffic on each, individual page on your site, and social media data. If your content has been up for a while, you’ll also want to perform a comprehensive content audit. Which pieces perform the best? How do these pieces compare to your overall site traffic?<\/p>\n

These are just a few examples of the types of data you should look at. However, each business is unique, and it would be up to your Fractional CMO to decide which pieces of data are relevant for your situation. If you neglect to analyze the data, you won’t have an accurate picture of where things stand. This will help you determine where you need to go to achieve your goals.<\/p>\n

How the Fractional CMO Can Help<\/h3>\n

Basically, a Fractional CMO would be in charge of the entire process of creating a content marketing strategy. Sure, others in the company may be able to do parts of the process, but a Fractional CMO would take things to the next level. The process would generally include analyzing the data, creating the strategy, deciding how the strategy will be implemented, managing the writers, determining who would proof the content, optimizing the content, and even selecting the topics themselves, which is actually part of the strategy.<\/p>\n

There’s a lot that goes into it. The act of writing a piece of content and posting it is far too simplistic for a B2B because it’s impossible to leverage the resources that way. It’s one of those things that is only effective if it is done right from the beginning.<\/p>\n

As you can see, there’s more involved with managing the content marketing strategy than it first appears. Fractional CMOs are well poised to help with this, and that will optimize results.<\/p>\n