{"id":31582,"date":"2024-12-13T22:09:22","date_gmt":"2024-12-13T22:09:22","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=31582"},"modified":"2025-07-25T19:50:53","modified_gmt":"2025-07-25T19:50:53","slug":"how-ai-enhances-content-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/ai-enhances-content-marketing","title":{"rendered":"How AI Enhances Content Marketing Efforts"},"content":{"rendered":"

\"\"When it comes to creating content, there’s a lot that goes into it beyond simply doing the writing. There’s data to analyze, a strategy to determine, topics to select, goals to analyze. By the time the writing actually occurs, a lot of hours would have been spent discovering all the details. The writing is easy in comparison.<\/p>\n

That being said, we don’t use AI to do any writing, nor do we recommend that anyone do that. However, we have learned that it can really enhance the process of preparing to write. Here’s some insights into how we’ve found that AI can enhance content marketing:<\/p>\n

Assist with Creating the Strategy<\/h3>\n

There’s a lot that goes into a content strategy, but the crux of it is that the strategy needs to align with the goals of the company. Once the end goal is really understood, the topics should align with it. You can absolutely use AI to help you flesh out the nuances of the content strategy. Here’s a look at how:<\/p>\n