{"id":31821,"date":"2021-01-06T23:03:12","date_gmt":"2021-01-06T23:03:12","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=31821"},"modified":"2025-10-25T12:52:15","modified_gmt":"2025-10-25T12:52:15","slug":"strengthen-sales-with-fractional-cmo-help","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo","title":{"rendered":"Strengthen Sales with Fractional CMO Help"},"content":{"rendered":"

\"\"When you work with a Fractional CMO, you have a few choices as to how you can approach it. You can hire them with the general objective of strategizing and overseeing your marketing efforts. The other approach is that you can begin your work with them with a goal in mind. In fact, sometimes this goal is the sole purpose for bringing them on. If you do have a goal in mind, you can also share this during the interview process, which will help you find the person that is the best fit for the job.<\/p>\n

That being said, one of the goals that a Fractional CMO can help with is to strengthen sales. While they aren’t doing direct selling, marketing can set up processes to effectively support sales. Here’s more information about this:<\/p>\n

Consider Sales When Developing a Marketing Strategy<\/h3>\n

When marketing sets up the strategy, sales isn’t always top of mind. When you bring a Fractional CMO on board with the purpose of strengthening sales, this is one of the first things they should be doing. They should either tweak the existing marketing strategy to include sales support marketing efforts, or start from scratch and create an entirely new strategy. The one they choose will depend on the situation.<\/p>\n

So, what goes into creating a marketing strategy that helps support sales? This includes making sure the customer profiles are well-defined and that marketing is set up to attract these individuals, include information about messaging, and also identify the most successful marketing channels to go for. These are all things that can help.<\/p>\n

Marketing Can Generate High Quality Leads<\/h3>\n

Sure, marketing may not be directly responsible for the sales themselves. The sales team should be closing the deals. However, marketing can direct its marketing efforts to attract high quality leads. These leads tend to be fairly warm, and could lead directly to sales.<\/p>\n

There are a few things that can go wrong here. First of all, when marketing generates leads, they should give the leads to the sales team. Sometimes there’s a breakdown in the process here, and the Fractional CMO can help clean this up. Other areas the Fractional CMO can help with include making sure that marketing is bringing in plenty warm leads and working with sales to develop materials that can enhance their sales process.<\/p>\n

Implementing Scalable Marketing Systems for Growth<\/h3>\n

Another important thing a Fractional CMO can do is set the marketing systems up that will encourage growth. Sometimes, growth doesn’t happen because there’s no room to grow. Part of having room to grow is making sure it’s all scalable. This creates a flexibility that allows you to expand when needed. This is crucial for sales growth, as well. For example, if there are a lot of leads coming in, sales needs to be able to scale and handle them before the leads go cold. Marketing should feel as if it can generate leads and have those efforts help the company as a whole.<\/p>\n

As you can see, a Fractional CMO can do a lot with marketing to help it support sales. This can be one of their main functions.<\/p>\n","protected":false},"excerpt":{"rendered":"When you work with a Fractional CMO, you have a few choices as to how you can approach it. You can hire them with the general objective of strategizing and… More Info<\/a>","protected":false},"author":2,"featured_media":24926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-31821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nStrengthen Sales with Fractional CMO Help | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strengthen Sales with Fractional CMO Help | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-06T23:03:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-25T12:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2131\" \/>\n\t<meta property=\"og:image:height\" content=\"1406\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Strengthen Sales with Fractional CMO Help\",\"datePublished\":\"2021-01-06T23:03:12+00:00\",\"dateModified\":\"2025-10-25T12:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo\"},\"wordCount\":538,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/role-fractional-cmo.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo\",\"name\":\"Strengthen Sales with Fractional CMO Help | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/role-fractional-cmo.jpg?strip=all\",\"datePublished\":\"2021-01-06T23:03:12+00:00\",\"dateModified\":\"2025-10-25T12:52:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/role-fractional-cmo.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/role-fractional-cmo.jpg?strip=all\",\"width\":2131,\"height\":1406},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strengthen-sales-fractional-cmo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strengthen Sales with Fractional CMO Help\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strengthen Sales with Fractional CMO Help | Brick Marketing","description":"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo","og_locale":"en_US","og_type":"article","og_title":"Strengthen Sales with Fractional CMO Help | Brick Marketing","og_description":"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.","og_url":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2021-01-06T23:03:12+00:00","article_modified_time":"2025-10-25T12:52:15+00:00","og_image":[{"width":2131,"height":1406,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Strengthen Sales with Fractional CMO Help","datePublished":"2021-01-06T23:03:12+00:00","dateModified":"2025-10-25T12:52:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo"},"wordCount":538,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg?strip=all","articleSection":["Content"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo","url":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo","name":"Strengthen Sales with Fractional CMO Help | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg?strip=all","datePublished":"2021-01-06T23:03:12+00:00","dateModified":"2025-10-25T12:52:15+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Leverage a Fractional CMO to strengthen sales by aligning marketing strategies, generating quality leads, and implementing scalable systems.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/04\/role-fractional-cmo.jpg?strip=all","width":2131,"height":1406},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/strengthen-sales-fractional-cmo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Strengthen Sales with Fractional CMO Help"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/31821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=31821"}],"version-history":[{"count":6,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/31821\/revisions"}],"predecessor-version":[{"id":31847,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/31821\/revisions\/31847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/24926"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=31821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=31821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=31821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}