{"id":32107,"date":"2025-03-07T20:07:10","date_gmt":"2025-03-07T20:07:10","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=32107"},"modified":"2025-07-25T19:50:46","modified_gmt":"2025-07-25T19:50:46","slug":"strategies-for-using-ai-with-social-media","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media","title":{"rendered":"Strategies for Using AI with Social Media"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright wp-image-32137\" src=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-700x467.jpeg?strip=all\" alt=\"\" width=\"366\" height=\"244\" srcset=\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-700x467.jpeg?strip=all 700w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-250x167.jpeg?strip=all 250w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-768x512.jpeg?strip=all 768w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-1536x1024.jpeg?strip=all 1536w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-2048x1365.jpeg?strip=all 2048w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media-120x80.jpeg?strip=all 120w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all&amp;w=424 424w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all&amp;w=848 848w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all&amp;w=1272 1272w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all&amp;w=1696 1696w, https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all 2121w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/>It&#8217;s true that social media is an important piece of the puzzle when it comes to digital marketing. It&#8217;s been this way since the social media sites have come onto the scene! However, a lot has changed since then. These days, we have AI in our lives, and digital marketers are standing at a crossroads. How will AI fit into their lives? How can it be used for something like social media?<\/p>\n<p>We don&#8217;t believe that AI should do the work for us. We should be doing the actual writing for the social media posts. <strong>However, we can use it as a means to making our lives easier, much like an assistant would. Here&#8217;s more information:<\/strong><\/p>\n<h3>Assist with Generating Topic Ideas<\/h3>\n<p>You can use AI to assist with content creation without having it do the actual writing. You can have it do tasks such as:<\/p>\n<ul>\n<li><strong>Brainstorm\u00a0<\/strong>lists of ideas for topics to post on social media on a specific niche, topic, or industry.<\/li>\n<li><strong>Customize\u00a0<\/strong>post topic ideas for specific social media platforms &#8211; each one is unique!<\/li>\n<li><strong>Assist\u00a0<\/strong>with writing elements of the post, such as call to actions. You can have AI generate possibilities, and then you can customize these to fit your own, unique writing style.<\/li>\n<li><strong>Create<\/strong> unique spins on existing content to leverage what you already have.<\/li>\n<\/ul>\n<p>In other words, you can use AI is a brainstorming assistant to help you generate topic ideas and maybe even give options for unique ways of looking at existing topics. This will help you create social media posts that are unique and on brand.<\/p>\n<h3>Use AI for Social Media Data Analysis<\/h3>\n<p>Somewhere along the way of your social media strategy, you will need to analyze data. Whether you are just getting started creating a social media strategy, or you need to make adjustments to an existing strategy, it&#8217;s important to analyze the data. These days, AI can help with that. Here&#8217;s a look at how:<\/p>\n<ul>\n<li><strong>AI Powered Analytics.\u00a0<\/strong>There are some AI-powered analytics tools that can help with this. These tools do things like track metrics (such as click through rate), track analyze demographics, and compare and analyze performs of each social media post.<\/li>\n<li><strong>Opinion Mining. <\/strong>You can use AI to do something called Opinion Mining, which is also referred to as sentiment analysis. This is where AI is used to analyze text for emotional tone. It is a great tool to use if you are trying to analyze people&#8217;s perceptions of your brand. This is a vital part of analysis as a whole.<\/li>\n<li><strong>Audience Behavior.\u00a0<\/strong>AI is also a great tool to use to help you determine audience behavior. By understanding audience behaviors, you can adjust your social media strategy accordingly.<\/li>\n<li><strong>Trend Predictions.<\/strong> When it comes to social media, you want to get a pulse on trends. AI can help with that. From this information, you can determine what kinds of posts to create to connect your audience while also have a forward-thinking approach.<\/li>\n<\/ul>\n<p>While you should always write your own content, you can use AI to help with social media. It should be used as an assistant, but not a replacement for doing the work.<\/p>\n","protected":false},"excerpt":{"rendered":"It&#8217;s true that social media is an important piece of the puzzle when it comes to digital marketing. It&#8217;s been this way since the social media sites have come onto&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media\">More Info<\/a>","protected":false},"author":2,"featured_media":32137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,751],"tags":[],"class_list":["post-32107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-ai-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategies for Using AI with Social Media | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategies for Using AI with Social Media | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T20:07:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T19:50:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Strategies for Using AI with Social Media\",\"datePublished\":\"2025-03-07T20:07:10+00:00\",\"dateModified\":\"2025-07-25T19:50:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media\"},\"wordCount\":541,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/ai-social-media.jpeg?strip=all\",\"articleSection\":[\"Social Media\",\"AI Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media\",\"name\":\"Strategies for Using AI with Social Media | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/ai-social-media.jpeg?strip=all\",\"datePublished\":\"2025-03-07T20:07:10+00:00\",\"dateModified\":\"2025-07-25T19:50:46+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/ai-social-media.jpeg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/ai-social-media.jpeg?strip=all\",\"width\":2121,\"height\":1414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/strategies-ai-social-media#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategies for Using AI with Social Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategies for Using AI with Social Media | Brick Marketing","description":"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media","og_locale":"en_US","og_type":"article","og_title":"Strategies for Using AI with Social Media | Brick Marketing","og_description":"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.","og_url":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2025-03-07T20:07:10+00:00","article_modified_time":"2025-07-25T19:50:46+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Strategies for Using AI with Social Media","datePublished":"2025-03-07T20:07:10+00:00","dateModified":"2025-07-25T19:50:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media"},"wordCount":541,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all","articleSection":["Social Media","AI Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media","url":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media","name":"Strategies for Using AI with Social Media | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all","datePublished":"2025-03-07T20:07:10+00:00","dateModified":"2025-07-25T19:50:46+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Use AI as an assistant for social media\u2014generate ideas, analyze data, and track trends while keeping your content unique and on-brand.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2025\/03\/ai-social-media.jpeg?strip=all","width":2121,"height":1414},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/strategies-ai-social-media#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Strategies for Using AI with Social Media"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/32107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=32107"}],"version-history":[{"count":6,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/32107\/revisions"}],"predecessor-version":[{"id":32139,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/32107\/revisions\/32139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/32137"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=32107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=32107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=32107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}