{"id":34976,"date":"2026-01-02T12:13:12","date_gmt":"2026-01-02T17:13:12","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?post_type=tribe_events&#038;p=34976"},"modified":"2026-04-19T11:25:24","modified_gmt":"2026-04-19T15:25:24","slug":"ama-boston-webinar-content-marketing-use-ai-or-a-copywriter","status":"publish","type":"tribe_events","link":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter","title":{"rendered":"AMA Boston Webinar:  Use AI or a Copywriter?"},"content":{"rendered":"<h3>Content Marketing: Use AI or a Copywriter?<br \/>\nBy AMA Boston<br \/>\nOnline event<br \/>\nFeb 12 from 3pm to 4pm EST<\/h3>\n<h3>Overview<br \/>\nThe Big Question Every Marketer Is Asking AI tools are transforming content marketing overnight. But does faster always mean better?<br \/>\nThe Big Question Every Marketer Is Asking<\/h3>\n<h3>AI tools are transforming content marketing overnight. But does faster always mean better? And where does that leave human creativity?<\/h3>\n<h3>Join us for a candid conversation about finding the right balance between artificial intelligence and authentic human voice in your content strategy.<\/h3>\n<h3>What You&#8217;ll Learn<br \/>\n&#8211; This session tackles the questions keeping content marketers up at night:<\/h3>\n<h3>&#8211; Where AI delivers real value\u2014and where it falls flat. Understand the specific content tasks where AI tools genuinely save time and improve output, plus the blind spots that can damage your brand.<\/h3>\n<h3>&#8211; Why human copywriters still matter. Discover the high-impact, strategic work that requires human judgment, creativity, and emotional intelligence\u2014the work AI simply cannot replicate.<\/h3>\n<h3>&#8211; How to find your ideal AI-human mix. Walk away with a practical framework for deciding when to use AI, when to bring in human talent, and how to make them work together so your content stands out.<\/h3>\n<h3>&#8211; What responsible AI looks like in practice. Learn ethical guardrails and best practices for using AI in content marketing without compromising authenticity or trust.<\/h3>\n<h1>Watch the Webinar Replay:<\/h1>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hT8e0FiCGeA?si=P8UQV6A9tpI-ABjG\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Content Marketing: Use AI or a Copywriter? By AMA Boston Online event Feb 12 from 3pm to 4pm EST Overview The Big Question Every Marketer Is Asking AI tools are&#8230; <a class=\"view-article\" href=\"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter\">More Info<\/a>","protected":false},"author":1,"featured_media":34977,"template":"","meta":{"_acf_changed":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-34976","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Content Marketing: Use AI or a Copywriter? By AMA Boston Online event Feb 12 from 3pm to 4pm EST Overview The Big Question Every Marketer Is Asking AI tools are... More Info\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-19T15:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-02-at-12.10.36-PM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1404\" \/>\n\t<meta property=\"og:image:height\" content=\"704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter\",\"name\":\"AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all\",\"datePublished\":\"2026-01-02T17:13:12+00:00\",\"dateModified\":\"2026-04-19T15:25:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all\",\"width\":1404,\"height\":704},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/event\\\/ama-webinar-ai-copywriter#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Events\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"AMA Boston Webinar: Use AI or a Copywriter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter","og_locale":"en_US","og_type":"article","og_title":"AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency","og_description":"Content Marketing: Use AI or a Copywriter? By AMA Boston Online event Feb 12 from 3pm to 4pm EST Overview The Big Question Every Marketer Is Asking AI tools are... More Info","og_url":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter","og_site_name":"Brick Marketing - Digital Marketing Agency","article_modified_time":"2026-04-19T15:25:24+00:00","og_image":[{"width":1404,"height":704,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-02-at-12.10.36-PM.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter","url":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter","name":"AMA Boston Webinar: Use AI or a Copywriter? - Brick Marketing - Digital Marketing Agency","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all","datePublished":"2026-01-02T17:13:12+00:00","dateModified":"2026-04-19T15:25:24+00:00","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2026\/01\/Screenshot-2026-01-02-at-12.10.36-PM.jpg?strip=all","width":1404,"height":704},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/event\/ama-webinar-ai-copywriter#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Events","item":"https:\/\/www.brickmarketing.com\/events\/"},{"@type":"ListItem","position":3,"name":"AMA Boston Webinar: Use AI or a Copywriter?"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tribe_events\/34976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tribe_events\/34976\/revisions"}],"predecessor-version":[{"id":36421,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tribe_events\/34976\/revisions\/36421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/34977"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=34976"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=34976"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tribe_events_cat?post=34976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}