{"id":35378,"date":"2026-02-19T17:50:44","date_gmt":"2026-02-19T22:50:44","guid":{"rendered":"https:\/\/www.brickmarketing.com\/?p=35378"},"modified":"2026-03-05T09:03:32","modified_gmt":"2026-03-05T14:03:32","slug":"creating-a-funnel-strategy-in-ai-search","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search","title":{"rendered":"Creating a Funnel Strategy in AI Search"},"content":{"rendered":"

\"\"When it comes to the digital marketing funnel, you may have noticed a subtle shift in the way the funnel operates. The character of most of our funnels is changing, and we have AI to thank for being the catalyst. This isn’t a bad thing, but the characteristics of the marketing funnel are operating a little differently than we may be used to. Some of the changes are so subtle, they may pass you by without you taking action. It may not be a big deal now, but it could be an even bigger one as time goes on.<\/p>\n

What needs to happen? We need to keep our eyes open and be willing to shift our strategies slightly so that we can remain competitive in this shifting landscape. Here’s a look at how to navigate any changes you may have noticed concerning the marketing funnel as a whole.<\/p>\n

Understanding Today’s Digital Marketing Funnel<\/h3>\n

For the most part, the marketing funnel is behaving similarly now as it was before. What’s changing is at which point of the funnel will prospects make their first point of contact? With traditional search engines leading the pack for information gathering, that left prospects to find information about you specifically on their website.<\/p>\n

Well, thanks to AI, this has changed. Prospects tend to gather information outside of the website if AI was involved, and when they do get in touch, it is likely going to be further along in the sales cycle. If your brand is referenced or cited inside an AI-generated response, you’ve achieved awareness even without a site visit. This means that your top-of-funnel strategy now depends less on traditional rankings and more on whether AI systems view your content as trustworthy, structured, and authoritative enough to pull from.<\/p>\n

Get to Know the Middle of the Funnel<\/h3>\n

The middle of the funnel is shifting slightly because of AI. Referred to as the consideration stage, this is where your prospects compare options, weigh features, and narrow down the list. This is where AI search creates the biggest shift. These tools are built for synthesis. They pull together pricing, feature comparisons, use cases, and reviews faster than any human researcher could.<\/p>\n

If your content is clear, well-structured, and genuinely useful to your audience or the person performing the query, it will likely surface in these moments. If it isn’t deemed to be helpful, it won’t surface. This is why content matters so much.<\/p>\n

Your Bottom of Funnel Runs on Trust<\/h3>\n

Despite how AI appears to be changing the other layers of the digital marketing funnel, the bottom of the funnel remains fundamentally intact (or rather, human). People use AI to research and shortlist, but they still want a conversation before signing a contract or committing to a significant investment. What’s changed is the path that gets them there. Your prospect may arrive ready to buy without ever having clicked a single organic result from your site.<\/p>\n

That reality demands that you rethink how you bridge AI-assisted discovery and direct engagement. Your calls to action, landing pages, and sales responsiveness all need to account for a buyer who has done extensive research before you ever knew they existed.<\/p>\n

The funnel still works, it’s just changing. Understanding how the changes affect the funnel, and then adapting to the changes, is where we are at.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to the digital marketing funnel, you may have noticed a subtle shift in the way the funnel operates. The character of most of our funnels is changing,… More Info<\/a>","protected":false},"author":2,"featured_media":28872,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,751],"tags":[],"class_list":["post-35378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-ai-marketing"],"acf":[],"yoast_head":"\nCreating a Funnel Strategy in AI Search | Brick Marketing<\/title>\n<meta name=\"description\" content=\"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Funnel Strategy in AI Search | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T22:50:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-05T14:03:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Creating a Funnel Strategy in AI Search\",\"datePublished\":\"2026-02-19T22:50:44+00:00\",\"dateModified\":\"2026-03-05T14:03:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search\"},\"wordCount\":572,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/digital-management-tools-scaled.jpg?strip=all\",\"articleSection\":[\"SEO\",\"AI Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search\",\"name\":\"Creating a Funnel Strategy in AI Search | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/digital-management-tools-scaled.jpg?strip=all\",\"datePublished\":\"2026-02-19T22:50:44+00:00\",\"dateModified\":\"2026-03-05T14:03:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/digital-management-tools-scaled.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/digital-management-tools-scaled.jpg?strip=all\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/funnel-strategy-ai-search#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating a Funnel Strategy in AI Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating a Funnel Strategy in AI Search | Brick Marketing","description":"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search","og_locale":"en_US","og_type":"article","og_title":"Creating a Funnel Strategy in AI Search | Brick Marketing","og_description":"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.","og_url":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2026-02-19T22:50:44+00:00","article_modified_time":"2026-03-05T14:03:32+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Creating a Funnel Strategy in AI Search","datePublished":"2026-02-19T22:50:44+00:00","dateModified":"2026-03-05T14:03:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search"},"wordCount":572,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg?strip=all","articleSection":["SEO","AI Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search","url":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search","name":"Creating a Funnel Strategy in AI Search | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg?strip=all","datePublished":"2026-02-19T22:50:44+00:00","dateModified":"2026-03-05T14:03:32+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"AI search is reshaping the digital marketing funnel by shifting awareness and consideration outside your website and making trust the key to conversion.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2023\/08\/digital-management-tools-scaled.jpg?strip=all","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/funnel-strategy-ai-search#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Creating a Funnel Strategy in AI Search"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/35378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=35378"}],"version-history":[{"count":7,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/35378\/revisions"}],"predecessor-version":[{"id":35559,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/35378\/revisions\/35559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/28872"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=35378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=35378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=35378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}