What characteristics do your ideal social media followers actually possess?<\/li>\n<\/ul>\nIf you find that a lot of your followers are competitors or others in related industries using social media as a networking tool there\u2019s less of a chance for conversion. When it comes to social media followers, quality is always more important than quantity.<\/p>\n
Businesses that get so consumed with the number of followers end up with the wrong ones because they do things like give away prizes to people to \u201cLike\u201d their Page or even worse, pay for followers. These types of followers probably don\u2019t care about you and may not even be human.<\/p>\n
Thing About Its Purpose<\/h3>\n
![\"Being](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/social-media-12.jpg?strip=all\")
When it comes to using social media, it helps to clearly define what you expect to gain from it before you really start using it. Will you use it to find prospects? Are you intending to use it to build your brand? While it is certainly an excellent sales and marketing tool, it help to have a much clearer picture of what you want to accomplish, otherwise your efforts will be too scattered to be successful. That\u2019s not to say that you need to only choose one purpose. You can have several, as long as you know what your objectives truly are.<\/p>\n
Create an Easy Path to Conversion<\/h3>\n
One of the reasons why you\u2019ll likely be using social media is to not only get people to click onto your website, but to convert the in some way once they get there. It all starts when you share a great piece of content on social media, like a blog post, so that your followers can click. From there, your landing pages will include clear call to actions that tell the visitor how to buy, fill out a form, sign up for a newsletter, etc. In other words, conversion points should be no more than two clicks away from a social media page.<\/p>\n
Think About Follower Types<\/h3>\n
All of your social media followers aren\u2019t exactly the same. They may be interested in your business for different reasons and are all at different stages of the buying cycle. It\u2019s important to post content that caters to all of these types. You don\u2019t want to focus so much on those that are in research mode because you will miss an opportunity to sell. At the same time you can\u2019t concentrate your effort on making the sale because some followers are still just looking for information. Post content should be a balance between the two types.<\/p>\n
Keep It Interesting<\/h3>\n
![\"Social-Media-Isnt-an-Either-Or-Game\"](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/01\/social-media-isnt-an-either-or-game.jpg?strip=all\")
Social media is often a noisy place with lots of distractions. In order to stay top of mind and to keep the attention of followers, and improve chances of conversion, it\u2019s important to post different kinds of content. Don\u2019t limit it to simply links to your blog posts. Add photos, videos, and interactive posts that encourage follower response. If you don\u2019t keep it interesting, people won\u2019t pay attention to what you\u2019ll have to say, which means that your engagement will be low.<\/p>\n
Your main goal for using social media for business purposes is to get your followers to convert. Whether you want them to follow a call to action, click through to your website, or perform a task, such as sign up for your email list, if you use social media correctly you will be successful at conversion. If your conversion rates are low, it\u2019s time to take a closer look at your strategy and make any necessary changes.<\/p>\n","protected":false},"excerpt":{"rendered":"When it comes to social media, it isn\u2019t necessarily the size of your list of followers that really matters. Sure, they may \u201clike\u201d the things that you have to say,… More Info<\/a>","protected":false},"author":2,"featured_media":15624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media"],"acf":[],"yoast_head":"\nTips to Get Social Media to Convert | Brick Marketing<\/title>\n<meta name=\"description\" content=\"A goal of social media marketing should be to turn your followers into conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/social-media-convert\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Get Social Media to Convert | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"A goal of social media marketing should be to turn your followers into conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/social-media-convert\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-09T05:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/social-media-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2125\" \/>\n\t<meta property=\"og:image:height\" content=\"1416\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Tips to Get Social Media to Convert\",\"datePublished\":\"2021-09-09T05:00:18+00:00\",\"dateModified\":\"2025-07-01T16:56:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert\"},\"wordCount\":752,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/social-media-3.jpg?strip=all\",\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert\",\"name\":\"Tips to Get Social Media to Convert | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/social-media-3.jpg?strip=all\",\"datePublished\":\"2021-09-09T05:00:18+00:00\",\"dateModified\":\"2025-07-01T16:56:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"A goal of social media marketing should be to turn your followers into conversions.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/social-media-3.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/social-media-3.jpg?strip=all\",\"width\":2125,\"height\":1416},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/social-media-convert#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips to Get Social Media to Convert\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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![\"Social](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/social-media-3.jpg?strip=all\")
When it comes to social media, it isn\u2019t necessarily the size of your list of followers that really matters. Sure, they may \u201clike\u201d the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into something more.