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There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam.<\/p>\n
While we don\u2019t know exactly how much of a factor it is compared to other signals, we do know that one of the things that the search engines consider is the authority (or power) of the domain of the website. Domain authority conveys trust to the search engines, which is important because the search engines want to rank websites that site users will find beneficial.<\/p>\n
Here are some ways to improve your domain authority for the search engines:<\/strong><\/p>\n Domain authority is really built through user trust. If your site is designed well, has great usability, had good page load time, and excellent conversion metrics, this will go a long way to helping build domain authority. You also should make sure the site has great content, and is also mobile friendly. The reputation of your site will grow over time, but it also starts with generating the user\u2019s trust. On the flip side, if your site is poorly designed and is filled with low quality content, your site won\u2019t build trust and will therefore not age well.<\/p>\n There\u2019s really nothing that can be done here besides keeping up with domain registration. If a domain has been registered for a long time and the website has gradually been building traffic it is viewed much more favorably than a brand new domain that hasn\u2019t yet earned that search engine trust. However, a site\u2019s age doesn\u2019t make up for a low quality site. If it\u2019s poorly designed and filled with badly written content but has been around for a long time, chances are good that it won\u2019t rank well in the search engines.<\/p>\n Part of building trust is showing that you\u2019re legit as a company. There are plenty of ways that you can build this trust through your company website. For instance, your site should display any customer testimonials and industry associations. If you won any awards, you should definitely promote that on your site. You also need to be transparent by listing all your contact information such as your address, email, and phone number. Customers will trust you more if you give them more than just your email address or a contact form.<\/p>\n In fact, if your website isn\u2019t showing that you\u2019re fully transparent, you won\u2019t succeed. Transparency builds trust between you and your customer, and if you leave information out, your customer won\u2019t trust you. On the other hand, if you show your customer that you have nothing to hide, it will help build that relationship.<\/p>\n If a website has lots of inbound links from other high authority websites, it is considered to be a high authority site by association. One website only links to another if there is useful information to be found at the destination site. There are many white hat tactics you can use to encourage others to share your site, but what really helps generate quality inbound links is creating and distributing quality content on a regular basis.<\/p>\nTrust<\/h3>\n
Content Usefulness<\/h3>\n
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About seven years ago, having a blog was considered a good thing. Now, it\u2019s absolutely essential for a variety of factors. Your blog really helps you resonate with your audience because it gives them a chance to interact with your company by providing them with plenty of useful content. Not only that, but the size of a website on a domain contributes towards its authority. As the number of content pages on a website grows, as does the chance that a page on that website will generate inbound links. A great way to add quality content to your website on a regular basis is to incorporate a blog onto the domain. These blog posts will ensure that the search engine spiders continue to return the website to index it.<\/p>\nSite Age<\/h3>\n
Customer Trust<\/h3>\n
Transparency<\/h3>\n
Build Inbound Links<\/h3>\n
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One factor that the search engines consider when determining the authority of a domain is the number of inbound links that are pointing to it which conveys the \u201cpopularity\u201d of the website. However, the search engine algorithms are designed to place high value on a link that was obtained naturally. All manual link building tactics are now considered obsolete because they do more harm than good.<\/p>\n