![\"ppc\"](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2014\/10\/ppc.jpg?strip=all\")
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It seems to be a common question that new SEO clients ask. \u201cIf I run an AdWords PPC campaign in Google, will it help with my SEO program?\u201d The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn\u2019t work that way because\u00a0Google doesn\u2019t give any preference to websites that run PPC campaigns when it comes to their organic listing.<\/p>\n
We have full service SEO clients who also run Google Adwords\u00a0campaigns and they ask us all the time if investing money in Google Adwords\u00a0will help their SEO. They\u2019re convinced that as soon as they stop pumping money into the program, their search engine rankings tank. This is absolutely untrue. There is\u00a0no correlation<\/em>\u00a0between investing in Adwords and experiencing better\u00a0search engine rankings.<\/p>\n So how do you increase your search engine rankings over the long-term? You implement a consistent SEO program that involves regular content marketing, social media, and on-site SEO. Granted, investing in Adwords PPC does have value when it comes to giving your website an initial boost of traffic. But this should, in no way, replace your SEO efforts because your SEO program is what will give you the lasting results you need to maintain a sustainable online presence.<\/p>\n On a Organic listings appear in the middle of the page. While businesses don\u2019t pay for these listings, they certainly aren\u2019t \u201cfree\u201d. It takes a lot of time and effort to get a website to rank prominently in the organic section on a SERP. Instead of paying Google directly website owners will need to pay an SEO agency or staff to handle SEO duties that include on site optimization, link building, content marketing, and social media. SEO is a lot of work. While it may be tempting to think, \u201cwhy bother?\u201d if you can spend the money on PPC and still have a search presence an organic listing is very important. Web users are savvy and some avoid the \u201cpaid\u201d section at all costs. The organic listing section tends to be more trusted.<\/p>\n While you’re first developing your SEO campaign,\u00a0it\u2019s advisable to invest your resources in both PPC and SEO. SEO, while worthwhile, is a long term strategy. Depending on the competition in the niche, it can take years to improve a search engine ranking and generate a significant amount of traffic. Investing in PPC in the interim can do two things. First, it can bring some traffic to your site that may convert. Second, it helps to build the brand. Even if someone doesn\u2019t click on an ad, they may still see it and may remember it in the future.<\/p>\n![\"Vector](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/10\/search-engine-2.jpg?strip=all\")
SERP (search engine results page), there are three sections of listings. Paid listings (PPC) appear on the top and on the side of a SERP and Google designates these as \u201cAds\u201d, although they don\u2019t make a point of making it overly obvious that these listings are ads. This keeps advertisers happy and content since consumers don\u2019t want to feel like they are being advertised to. These listings appear based on how much money advertisers are willing to bid on particular keywords. The more competitive the keyword, the more it will cost each time the link is clicked on. This is how Google makes their money, so it\u2019s natural to wonder if PPC spending affects organic rank. Technically, in regards to the Google algorithm, it doesn\u2019t.<\/p>\n![\"Websites](\"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2015\/03\/websites-should-be-mobile-friendly-by-april-21st-warns-google.jpg?strip=all\")
Another way that running an Adwords campaign can help your website in the beginning stages is that it conveys to search engine users exactly what your website is about, which can help them assess if it is relevant to their needs or not. If someone searches for something, and your business is there twice in both the paid and organic sections you must be able to help solve the problem that they are having. Google Adwords\u00a0can help keep the brand top of mind and encourage someone to click on an organic SEO listing.<\/p>\n