{"id":7035,"date":"2020-08-24T05:00:00","date_gmt":"2020-08-24T05:00:00","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=7035"},"modified":"2025-06-30T17:35:06","modified_gmt":"2025-06-30T17:35:06","slug":"why-learn-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/why-learn-seo","title":{"rendered":"Why SEO Is a Continual Learning Process"},"content":{"rendered":"

\"BusinessmanEven if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it\u2019s just an understanding of the basics. I know what you\u2019re thinking\u2014Why do I have to learn SEO when I can just pay someone to do it for me?<\/i> I know that site owners and SMB marketing managers are incredibly busy and their daily to-do list only seems to get longer and longer and learning SEO seems like just another time mongering but I promise that it is well worth your time in the end. Here\u2019s why:<\/p>\n

1. Learn SEO to protect yourself from spammy, cheap SEO service providers.<\/h4>\n

There are plenty of great, white hat SEO agencies out there that will do a phenomenal job with your SEO program and you\u2019ll never lose a wink of sleep over it. There are also more than a few low-end, spammy, cheap SEO service providers that are just looking to make a quick buck and don\u2019t really care about the long term impact their actions might have on your website.<\/p>\n

If you don\u2019t learn SEO for yourself (at least enough to understand what is and isn\u2019t Okayed by the Google Webmaster Guidelines) you are putting yourself and your website in a vulnerable position. What if the advice your SEO firm is giving you is bad advice? Obviously you don\u2019t have to become an expert, but you should want to learn SEO well enough so that you can at least notice the red flags should they pop up. You don\u2019t want to get penalized 6 months from now because your SEO provider was engaging in black hat SEO tactics and you didn\u2019t know about it.<\/p>\n

2. You\u2019ll be able to direct your SEO firm properly.<\/h4>\n

\"3Even with a great white hat SEO firm at your side, you’ll still need to speak their language so that you can better understand the overall SEO process.\u00a0You’ll get much more out of the relationship because your knowledge will enable them to do exactly what they need to do without\u00a0causing them any road blocks. In other words, you’ll be able to form a true partnership-based relationship with them, which will enhance your working relationship.<\/p>\n

If you understand how SEO works you\u2019ll also be able to explain the \u201cgrand plan\u201d to your own managers and make sure everyone has realistic expectations. For instance, if you learn the fundamentals of SEO you\u2019ll come to understand that SEO is a long term, building process and that link building is really something you\u2019ll be doing forever. You can\u2019t hit a certain benchmark and call it quits and expect things to stay that way! But if you didn\u2019t take the time to learn SEO for yourself you might be expecting bigger results faster than your SEO program can deliver them. I\u2019ve seen plenty of good SEO programs get the legs cut out from underneath them because site owners were too impatient.<\/p>\n

3. Learning SEO on your own makes you a valuable asset to your SEO provider.<\/h4>\n

\"SEOIf you learn SEO for yourself that also means you\u2019ll be better able to help your SEO partner. There are some link building tactics that require your cooperation or approval (like joining an association that has a membership fee or becoming a guest blogger somewhere) and the more you know about and understand SEO the more you can help move your own SEO campaign forward. As you learn SEO you start to see link building and content marketing opportunities in everything, including things your SEO provider might not find. You know your business inside and out and learning SEO is only going to bring good things your way in the long run.<\/p>\n

I have been learning SEO since 1998 and I am still learning! In fact, it is nearly impossible to learn it all. The more I understand, the more I realize I need to know. It’s important to learn by doing, seeing, and experiencing the process. Not only that, but search engines have evolved. Back then, “Search Engine Optimization” was a phrase that hadn’t even been developed yet. We called it “getting crawled in the search engines”. It’s so important to continue to learn and be up on all the latest trends. As a marketing pro you need to know enough not to do it all yourself, but to be able to communicate effectively with the agency that you hire.<\/p>\n","protected":false},"excerpt":{"rendered":"Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers… More Info<\/a>","protected":false},"author":2,"featured_media":15147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-7035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\nWhy SEO Is a Continual Learning Process | Brick Marketing<\/title>\n<meta name=\"description\" content=\"I know what you\u2019re thinking, why do I have to learn SEO when I can just pay someone to do it? 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