{"id":8230,"date":"2013-05-29T07:00:56","date_gmt":"2013-05-29T07:00:56","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=8230"},"modified":"2025-06-30T18:48:15","modified_gmt":"2025-06-30T18:48:15","slug":"b2b-content-seo","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/b2b-content-seo","title":{"rendered":"Utilize Existing B2B Content for SEO"},"content":{"rendered":"

\"\"Content creation is one of the most difficult aspects of B2B SEO, but it\u2019s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn\u2019t. Optimized content is what will rank in the search engines for specific keywords over time and will be linked to naturally on web pages. It also helps to build social signals when it is shared in social media. Many B2Bs struggle with consistently producing enough informative and engaging content. It\u2019s understandably difficult to decide on new topic ideas, which is why we always recommend using existing content as a basis for creating new content.<\/p>\n

Here are 3 types of content that can be repurposed for SEO:<\/h4>\n

Webinars<\/h4>\n

Webinars are a staple of a B2B marketing program. B2B products are typically much more complex than B2C and require a demonstration. Including all of your webinars on your website is a great start, but you can really get more out of them by putting in a little extra effort. A webinar is typically anywhere up to an hour long. Some people just don\u2019t have the time to watch the whole thing, but that doesn\u2019t mean that there isn\u2019t any information within the webinar that they could benefit from. Using simple editing software, you can take a webinar and edit it into short videos that are just a couple of minutes long. These videos can then be uploaded to YouTube and include a brief description along with a link so that the viewer knows where to find the full webinar if they\u2019d like to learn more. YouTube links are \u201cno follow\u201d, but you can use this to bolster your SEO by sharing the video in a blog post and then posting the blog post link to social media.<\/p>\n

White papers<\/h4>\n

Like webinars, white papers are often used in B2B content marketing. It\u2019s another way to inform prospects about what you have to offer and is geared towards those that would prefer to read as opposed to watch. White papers are typically longer, more than a page or two. Like webinars, prospects might not have the time to read a full white paper and sometimes even just the thought of having to download it or fill out a form to get access can prevent them from doing so. That\u2019s why you shouldn\u2019t hide all of your great thoughts within a white paper only. Instead, use the content that is in the white paper to create shorter blog posts on the topic. You could even create a blog post series. This is a great way to bring that white paper back to life.<\/p>\n

Blog posts<\/h4>\n

If you have a reasonable supply of \u201cold\u201d blog posts, there is nothing wrong with going through to see if you can use them again. You don\u2019t want to actually post the same content again, that can get you in trouble, but you can certainly share them again. As long as the posts on your blog aren\u2019t dated, your social followers and newsletter subscribers probably won\u2019t remember that you already shared something with them. Maybe they didn\u2019t even notice it the first time around. That\u2019s why it\u2019s a good strategy to write evergreen content that will remain relevant long after it\u2019s been written.<\/p>\n","protected":false},"excerpt":{"rendered":"Content creation is one of the most difficult aspects of B2B SEO, but it\u2019s also the most necessary. An SEO campaign that has a strong content foundation is going to… More Info<\/a>","protected":false},"author":2,"featured_media":19658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731,9],"tags":[],"class_list":["post-8230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-seo"],"acf":[],"yoast_head":"\nUtilize Existing B2B Content for SEO | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Because it's difficult to decide on new topic ideas, we always recommend using existing B2B content as a basis for creating new content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/b2b-content-seo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilize Existing B2B Content for SEO | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Because it's difficult to decide on new topic ideas, we always recommend using existing B2B content as a basis for creating new content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/b2b-content-seo\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-29T07:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:48:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2013\/05\/seo-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Utilize Existing B2B Content for SEO\",\"datePublished\":\"2013-05-29T07:00:56+00:00\",\"dateModified\":\"2025-06-30T18:48:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo\"},\"wordCount\":579,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/seo-4.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo\",\"name\":\"Utilize Existing B2B Content for SEO | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/seo-4.jpg?strip=all\",\"datePublished\":\"2013-05-29T07:00:56+00:00\",\"dateModified\":\"2025-06-30T18:48:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Because it's difficult to decide on new topic ideas, we always recommend using existing B2B content as a basis for creating new content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/seo-4.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2013\\\/05\\\/seo-4.jpg?strip=all\",\"width\":2121,\"height\":1414},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/b2b-content-seo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Utilize Existing B2B Content for SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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