{"id":8980,"date":"2013-09-10T06:30:01","date_gmt":"2013-09-10T06:30:01","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=8980"},"modified":"2025-06-30T18:47:15","modified_gmt":"2025-06-30T18:47:15","slug":"blog-b2b-demand","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/blog-b2b-demand","title":{"rendered":"Using Your Blog to Create B2B Demand"},"content":{"rendered":"

\"\"Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising, which relies on interruptive tactics to capture someone\u2019s attention, SEO (and inbound marketing at large) is about being where your customers are when they need you\u2014let them come to you. But what happens when a B2B company straddles two niches or creates their own niche and there is no search volume for what they offer? How can your customers come to you when your top keywords aren\u2019t how they search? If you are trying to introduce new jargon into your industry, or change the way your audience thinks about and searches in your niche, your blog is essential for creating B2B demand.<\/p>\n

Your B2B blog is limitless.<\/b><\/h4>\n

Unlike a static website, your blog can be infinitely large. Every single piece of content you create can rank in the search engines, just like the pages of your website, and each blog post can focus on one of your B2B demand generation keywords. For example, a few years ago no one had really heard of the term \u201cinbound marketing.\u201d It was created by HubSpot to describe their unique product that combined SEO, social media, and content marketing campaigns. With a few years of content creation and heavy promotion under their belt, \u201cinbound marketing\u201d has now become a universally accepted marketing term.<\/p>\n

Remember that content creation is really only limited by how much time and man power you have to put into it, so even if you can only create two blog posts a week that\u2019s two new pieces of content out there that support your unique position and slowly start to generate demand. You can\u2019t force people to change the way they think and search overnight, so you have to introduce them again and again to how you want them to think and search and let those new keywords sink in over time.<\/p>\n

Your B2B blog has more reach than your static website.<\/b><\/h4>\n

There is a reason why content marketing is such a heavily used B2B marketing tactic\u2014it works. People, especially B2B buyers, collect, curate, bookmark, and refer to content at every stage of the buying cycle. Blog posts get linked to and cited, shared on social networks, emailed to friends and coworkers, and generally get more attention that products and service pages do. That\u2019s another reason that your blog is so great for B2B demand generation\u2014it has the power to go places your static website can only dream of. Because of that your blog has the ability to reach more people and influence the way they think and search over time. Your blog posts can appear on popular social networks, top industry sites and forums, be referenced by other bloggers and so forth, helping introduce your brand and way of thinking to a much wider audience.<\/p>\n","protected":false},"excerpt":{"rendered":"Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers… More Info<\/a>","protected":false},"author":2,"featured_media":15609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[731,43],"tags":[],"class_list":["post-8980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-content-marketing"],"acf":[],"yoast_head":"\nUsing Your Blog to Create B2B Demand | Brick Marketing<\/title>\n<meta name=\"description\" content=\"If you are trying to introduce new jargon or change the search behavior of your industry your blog is essential for creating B2B demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/blog-b2b-demand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Your Blog to Create B2B Demand | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"If you are trying to introduce new jargon or change the search behavior of your industry your blog is essential for creating B2B demand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/blog-b2b-demand\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-10T06:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:47:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/blog-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1733\" \/>\n\t<meta property=\"og:image:height\" content=\"1733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Using Your Blog to Create B2B Demand\",\"datePublished\":\"2013-09-10T06:30:01+00:00\",\"dateModified\":\"2025-06-30T18:47:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand\"},\"wordCount\":522,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"articleSection\":[\"Digital Marketing\",\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand\",\"name\":\"Using Your Blog to Create B2B Demand | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"datePublished\":\"2013-09-10T06:30:01+00:00\",\"dateModified\":\"2025-06-30T18:47:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"If you are trying to introduce new jargon or change the search behavior of your industry your blog is essential for creating B2B demand.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/blog-10.jpg?strip=all\",\"width\":1733,\"height\":1733},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/blog-b2b-demand#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Using Your Blog to Create B2B Demand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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