{"id":9057,"date":"2013-08-08T08:00:06","date_gmt":"2013-08-08T12:00:06","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=9057"},"modified":"2025-06-30T18:47:41","modified_gmt":"2025-06-30T18:47:41","slug":"content-marketing-success","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success","title":{"rendered":"Why Your Content Marketing Isn\u2019t Successful"},"content":{"rendered":"

\"\"SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Now, these SEO tactics have come under fire due to recent changes to the Google Webmaster Guidelines. The SEO focus is now on earning natural links back to your site, which are mainly attributed to having great content on your site that is valuable and worth linking to. Creating content that is written for target audience members, as opposed to the search engine spiders, is what matters now. While businesses understand this on a basic level, there are still many that aren\u2019t finding success with their content marketing and they want to know why.<\/p>\n

Here are a few potential reasons why your content marketing isn\u2019t successful:<\/h4>\n

You aren\u2019t doing enough of it<\/h4>\n

Think about the number of web pages that exist; millions upon millions. While they might not all be in direct competition with your content, there are still a significant number of pages that are. Every page of content is an additional opportunity to rank in the search engines and to gain inbound links. Writing one blog post a month really isn\u2019t going to cut it.<\/p>\n

You are doing too much of it<\/h4>\n

While most companies aren\u2019t creating enough content there are a select few that understand the importance of content and take it to the extreme, going on content overload that can be a turn off to target audience members. Potential customers want to hear what you have to say, but they don\u2019t want to see you every time they sign online. If you are pushing out too much content just to get noticed there\u2019s a good chance that the content will become thin over time. It\u2019s better to publish a few high quality posts a week than 20 posts that don\u2019t provide much valuable information.<\/p>\n

You aren\u2019t giving feedback\/guidance<\/h4>\n

Many organizations don\u2019t have the resources or the talent to handle content creation internally which is why it gets outsourced. A good writer can typically write about any industry as long as they are given proper guidance. It\u2019s your responsibility to provide your outsourced writer with a list of topics to write about in addition to information that should be included and reference points. If you aren\u2019t providing this information on a regular basis you can\u2019t expect that content will be created on your behalf on a regular basis.<\/p>\n

You aren\u2019t publishing it in the right channels<\/h4>\n

Google continues to get more and more strict with content and linking regulations. In addition to creating great content, it also matters where this content gets published. It\u2019s important to publish the content in channels that are applicable to your target audience. Just because a website accepts guest posts it doesn\u2019t mean that it is valuable. Check the traffic information and analyze whether the post is delivering traffic back to your site.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was… More Info<\/a>","protected":false},"author":2,"featured_media":15350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-9057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nWhy Your Content Marketing Isn\u2019t Successful | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your Content Marketing Isn\u2019t Successful | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-08T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Why Your Content Marketing Isn\u2019t Successful\",\"datePublished\":\"2013-08-08T12:00:06+00:00\",\"dateModified\":\"2025-06-30T18:47:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success\"},\"wordCount\":534,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/content-marketing.jpeg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success\",\"name\":\"Why Your Content Marketing Isn\u2019t Successful | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/content-marketing.jpeg?strip=all\",\"datePublished\":\"2013-08-08T12:00:06+00:00\",\"dateModified\":\"2025-06-30T18:47:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/content-marketing.jpeg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2011\\\/06\\\/content-marketing.jpeg?strip=all\",\"width\":725,\"height\":483},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-success#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Your Content Marketing Isn\u2019t Successful\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - Digital Marketing Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brickmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\",\"name\":\"Nick Stamoulis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g\",\"caption\":\"Nick Stamoulis\"},\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/author\\\/nickstamoulis\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Your Content Marketing Isn\u2019t Successful | Brick Marketing","description":"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success","og_locale":"en_US","og_type":"article","og_title":"Why Your Content Marketing Isn\u2019t Successful | Brick Marketing","og_description":"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.","og_url":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success","og_site_name":"Brick Marketing - Digital Marketing Agency","article_published_time":"2013-08-08T12:00:06+00:00","article_modified_time":"2025-06-30T18:47:41+00:00","og_image":[{"width":725,"height":483,"url":"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg","type":"image\/jpeg"}],"author":"Nick Stamoulis","twitter_misc":{"Written by":"Nick Stamoulis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#article","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success"},"author":{"name":"Nick Stamoulis","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"headline":"Why Your Content Marketing Isn\u2019t Successful","datePublished":"2013-08-08T12:00:06+00:00","dateModified":"2025-06-30T18:47:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success"},"wordCount":534,"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg?strip=all","articleSection":["Content"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success","url":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success","name":"Why Your Content Marketing Isn\u2019t Successful | Brick Marketing","isPartOf":{"@id":"https:\/\/www.brickmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#primaryimage"},"image":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#primaryimage"},"thumbnailUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg?strip=all","datePublished":"2013-08-08T12:00:06+00:00","dateModified":"2025-06-30T18:47:41+00:00","author":{"@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb"},"description":"Find a list of potential reasons why your content marketing isn\u2019t successful at improving SEO or generating leads.","breadcrumb":{"@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brickmarketing.com\/blog\/content-marketing-success"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#primaryimage","url":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg?strip=all","contentUrl":"https:\/\/eqo6k4wde6o.exactdn.com\/wp-content\/uploads\/2011\/06\/content-marketing.jpeg?strip=all","width":725,"height":483},{"@type":"BreadcrumbList","@id":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-success#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brickmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Why Your Content Marketing Isn\u2019t Successful"}]},{"@type":"WebSite","@id":"https:\/\/www.brickmarketing.com\/#website","url":"https:\/\/www.brickmarketing.com\/","name":"Brick Marketing - Digital Marketing Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brickmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.brickmarketing.com\/#\/schema\/person\/dd420fc038644ad2ee1a62912b6368fb","name":"Nick Stamoulis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e80c9de2b1f94fd8df15207ffc83a32dc545a8bfa0745c61fc9731c747973868?s=96&r=g","caption":"Nick Stamoulis"},"url":"https:\/\/www.brickmarketing.com\/blog\/author\/nickstamoulis"}]}},"_links":{"self":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/9057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/comments?post=9057"}],"version-history":[{"count":3,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/9057\/revisions"}],"predecessor-version":[{"id":19704,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/posts\/9057\/revisions\/19704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media\/15350"}],"wp:attachment":[{"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/media?parent=9057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/categories?post=9057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brickmarketing.com\/wp-json\/wp\/v2\/tags?post=9057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}