{"id":9375,"date":"2013-08-22T07:50:00","date_gmt":"2013-08-22T11:50:00","guid":{"rendered":"https:\/\/www.brickmarketing.com\/blog\/?p=9375"},"modified":"2025-06-30T18:47:30","modified_gmt":"2025-06-30T18:47:30","slug":"content-marketing-done","status":"publish","type":"post","link":"https:\/\/www.brickmarketing.com\/blog\/content-marketing-done","title":{"rendered":"Tips to Ensure that Content Marketing Gets Done"},"content":{"rendered":"

\"\"The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Without quality content, it\u2019s difficult to gain any sort of SEO traction since content is what gets ranked in the search engines and gets shared in social media. Outside of SEO, it\u2019s also necessary for PPC and email newsletters. The benefits of publishing quality content on a regular basis are obvious, yet many organizations still struggle with it and it doesn\u2019t get done as often as it should or in some cases it doesn\u2019t get done at all. Businesses need to stop making excuses (\u201cThere\u2019s not enough time\u201d \u201cThere\u2019s nothing to write about\u201d) and stick with it already.<\/p>\n

Here are some tips to keep content marketing efforts on track:<\/h4>\n

Follow an editorial calendar<\/h4>\n

The key to successful content marketing is to keep your activities organized. It\u2019s a lot easier to ignore content marketing responsibilities when they aren\u2019t outlined for you and you are left to get it done \u201cwhenever you can\u201d. It\u2019s likely that those responsible for content efforts wear many hats and are getting pulled in a few different directions. If content isn\u2019t a priority it probably won\u2019t get done. It\u2019s important to plan ahead and create an editorial calendar at the beginning of each week, month, or quarter that outlines what days and times will be dedicated to creating content. It will also outline where the content will be published. Once content creation is a part of the daily routine it won\u2019t be ignored.<\/p>\n

Brainstorm topic ideas<\/h4>\n

\u201cThere\u2019s nothing to write about\u201d should never be an excuse to avoid content marketing. No matter what industry or niche you are in, there is plenty to write about. Think about all of the things that your target audience might be interested in. Even a topic that seems \u201cbasic\u201d to you might not be basic to them. Consumers are more likely to do business with the organizations that can teach them something and prove that they know their stuff in the process. It\u2019s always better to have a list of potential topics to work off of once you sit down to write. Whenever inspiration strikes, be sure to write down the topic in a journal or notebook so that you don\u2019t forget it later. Topic ideas can come at any time. You might be in a meeting, on the phone with a client, or working on a project when you have an idea.<\/p>\n

Get rid of the red tape<\/h4>\n

In order for content to be valuable, it needs to be seen. The organizations that have a brutal approval process in place are the ones that will miss out on opportunities. When content needs to be approved by multiple departments, managers, etc. it could be outdated by the time it gets published. The content team needs to have some freedom in regards to what gets published and when.<\/p>\n","protected":false},"excerpt":{"rendered":"The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or… More Info<\/a>","protected":false},"author":2,"featured_media":15601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-9375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"acf":[],"yoast_head":"\nTips to Ensure that Content Marketing Gets Done | Brick Marketing<\/title>\n<meta name=\"description\" content=\"Follow these tips to help keep your content marketing efforts on track.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brickmarketing.com\/blog\/content-marketing-done\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips to Ensure that Content Marketing Gets Done | Brick Marketing\" \/>\n<meta property=\"og:description\" content=\"Follow these tips to help keep your content marketing efforts on track.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brickmarketing.com\/blog\/content-marketing-done\" \/>\n<meta property=\"og:site_name\" content=\"Brick Marketing - Digital Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-22T11:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T18:47:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brickmarketing.com\/wp-content\/uploads\/2015\/10\/content-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1732\" \/>\n\t<meta property=\"og:image:height\" content=\"1734\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Stamoulis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Stamoulis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done\"},\"author\":{\"name\":\"Nick Stamoulis\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"headline\":\"Tips to Ensure that Content Marketing Gets Done\",\"datePublished\":\"2013-08-22T11:50:00+00:00\",\"dateModified\":\"2025-06-30T18:47:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done\"},\"wordCount\":531,\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-5.jpg?strip=all\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done\",\"name\":\"Tips to Ensure that Content Marketing Gets Done | Brick Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-5.jpg?strip=all\",\"datePublished\":\"2013-08-22T11:50:00+00:00\",\"dateModified\":\"2025-06-30T18:47:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#\\\/schema\\\/person\\\/dd420fc038644ad2ee1a62912b6368fb\"},\"description\":\"Follow these tips to help keep your content marketing efforts on track.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#primaryimage\",\"url\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-5.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/eqo6k4wde6o.exactdn.com\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/content-5.jpg?strip=all\",\"width\":1732,\"height\":1734,\"caption\":\"Content Markerting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/blog\\\/content-marketing-done#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brickmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tips to Ensure that Content Marketing Gets Done\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brickmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brickmarketing.com\\\/\",\"name\":\"Brick Marketing - 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