Most people think financial success means making more money. But the real secret isn’t earning more-it’s keeping more and making it work for you. That’s where investments come in. Not the flashy stock picks you see on TikTok. Not the get-rich-quick schemes. Real investments. The kind that turn small, regular contributions into life-changing wealth over time.
Why Investments Are the Only Real Path to Financial Freedom
Salary caps are real. Even if you double your income, inflation, taxes, and lifestyle creep eat up the gains. But investments? They grow on their own. You don’t have to trade time for money anymore. You build assets that generate returns while you sleep, work, or take a vacation.
Take the average American who saves $300 a month starting at age 25. If they put it into a low-cost index fund averaging 7% annual returns, they’ll have over $600,000 by 65. That’s not luck. That’s compound growth. The same person who waits until 35 to start? They’ll end up with just $280,000-even if they save the same amount. Time isn’t just a factor. It’s the biggest advantage you have.
What Counts as a Real Investment?
Not everything labeled an "investment" actually is. A new car? A luxury watch? A crypto meme coin bought on a whim? Those are expenses. Real investments have three things: they generate income or appreciate in value, they’re backed by real assets, and they’re held long-term.
Here’s what actually works:
- Stocks in profitable companies - Especially through index funds like the S&P 500. Over the last 90 years, the S&P returned about 9.8% annually after inflation.
- Real estate - Not just flipping houses. Rental properties that cash flow. Even REITs (Real Estate Investment Trusts) let you own parts of apartment buildings or warehouses without managing tenants.
- Small business ownership - A local service business, an e-commerce store, a franchise. These aren’t get-rich-quick. But they build equity and income streams you control.
- Bonds and bond funds - Not for excitement. For stability. When stocks drop, bonds often hold steady. They’re the cushion in your portfolio.
What doesn’t work? Gambling disguised as investing. Day trading. Penny stocks. NFTs bought for hype. These aren’t investments-they’re bets with terrible odds.
The Golden Ticket Isn’t About Timing the Market
You don’t need to predict recessions or catch the next Tesla. The golden ticket is consistency. Start early. Invest regularly. Ignore the noise.
Here’s how it looks in practice:
- Set up automatic transfers from your paycheck into a brokerage account. Even $50 a week.
- Choose a low-cost index fund (like VTI or VOO). Expense ratios under 0.10%.
- Do nothing. Don’t check your balance daily. Don’t panic when markets drop.
- Reinvest dividends. Let them buy more shares automatically.
- Every year, increase your contribution by 1-2% as your income grows.
This is the exact strategy Warren Buffett recommends to his niece. Not because he’s a genius. Because it works.
Common Mistakes That Kill Wealth Building
People don’t fail because they don’t know how to invest. They fail because they do the wrong things.
- Waiting for "the right time" - There’s never a perfect moment. Markets are always expensive or scary. Start now.
- Chasing hot trends - AI stocks, crypto, meme stocks. They rise fast and crash harder. Your goal isn’t to win the lottery-it’s to build lasting wealth.
- Ignoring fees - A 1% fee on a $100,000 portfolio costs you $1,000 a year. Over 30 years, that’s hundreds of thousands lost. Use low-cost brokers like Vanguard, Fidelity, or Charles Schwab.
- Not having an emergency fund - If you have to sell investments during a downturn to cover a car repair, you lock in losses. Save 3-6 months of expenses first.
- Trying to do it all yourself - If you’re not interested in researching stocks, just buy an index fund. You don’t need to be an expert. You just need to be consistent.
How to Start With $100 (Yes, Really)
You don’t need thousands to begin. You need $100 and the discipline to keep going.
Here’s your simple roadmap:
- Open a brokerage account with no minimum deposit (Fidelity, Robinhood, or SoFi work).
- Buy a share of VTI (Vanguard Total Stock Market ETF). It costs about $200 right now, but you can buy fractional shares for less.
- Set up a recurring purchase of $25 every two weeks.
- Let it sit. Don’t touch it.
That’s it. In five years, you’ll have over $7,000. In ten? Around $18,000. That’s not life-changing yet-but it’s the foundation. And if you keep adding to it, it becomes something powerful.
What Comes After You Build Wealth?
Investments don’t just make you rich. They give you freedom.
Imagine being able to quit a job you hate because your portfolio covers your living costs. Or taking a year off to travel. Or starting a nonprofit. Or retiring early. That’s not fantasy. It’s the result of decades of small, smart choices.
People who build wealth through investments don’t live like millionaires. They live like people who know what matters. They avoid debt. They save. They invest. They don’t show off. And over time, that quiet discipline builds more than any flashy car or designer bag ever could.
Final Thought: The Real Golden Ticket Is You
The market doesn’t care how old you are, how much you make, or where you started. It only cares if you show up. Consistently. Patiently. Without drama.
So what’s stopping you? Not the money. Not the knowledge. Not the timing.
It’s the belief that you’re not ready. That you’re too late. That someone else has a better system.
They don’t. The system is simple. Start small. Stay steady. Let time do the heavy lifting. That’s the golden ticket. And it’s yours for the taking.
Jeroen Post
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